‘TikTok’ of rising ocean rates as China prospects improve

Golden Week spurs modestly better trans-Pacific demand

(Photo: ONE)

Positive signs surrounded trade negotiations taking place this week in Madrid between China and the United States, led by reported progress on a deal for social media platform TikTok, that could ultimately benefit trans-Pacific shipping.

More good news was rate improvement for containers heading from China to the U.S. West Coast, which increased 7% to $2,309 per forty foot equivalent unit (FEU) as of Sept. 16, according to consultant Freightos (NASDAQ: CRGO). That was also 34% higher than at the end of August.

China-East Coast prices edged up 4% to $3,368 per FEU, having risen by 24% in September. 

Freightos Research Chief Judah Levine credited ocean lines’ general rate increases imposed earlier this month, buttressed by blanked sailings and higher shipper demand approaching China’s Golden Week holiday.

“[Rates] may have been helped by some volume increase due to the 30% China tariff extension [through November],” Levine wrote in a note. 

But Levine cautioned that while the tariff pause has so far failed to fuel a surge in volumes since, it may have slowed the rate of declining demand.

Also, second-half imports may have been weakened by frontloading ahead of tariff deadlines in April, and again for July and August.

The National Retail Federation estimates that second-half shipments will be lower by 10% from the same period in 2024. October imports are forecast to be 13% lower, and 20% down in November and December.

September imports are running 16% ahead of the retail group’s projections made at the beginning of August, indicating some positive impact from the ongoing 30% U.S. tariffs on China.

While there is some skepticism that punitive U.S. port charges on China-linked shipping set to take effect Oct. 14 will survive the trade talks, carriers continue to shift tonnage to minimize their exposure. 

Ocean Network Express (ONE) is redeploying 10 Chinese-built ships in U.S. service as the Premier Alliance divides its trans-Atlantic service into an Asia-Mediterranean loop and a Middle East-U.S. service.

Find more articles by Stuart Chirls here.

Related coverage:

Tariff ceasefire powers Long Beach container surge

S. Korea envoy In D.C. as $350B trade pact stalls

Rates spin as Chinese ships dropped from U.S. routes

Retailers see import decline through end of 2025

Upcoming FreightWaves Events
Fraud & Security

Freight Fraud Symposium

Double brokering. AI deepfakes. Identity theft. Freight fraud is an existential threat to the industry. Get ahead of it.

May 20, 2026
Rock & Roll Hall of Fame • Cleveland, OH
Register Now
AI & Technology

Supply Chain AI Symposium

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

July 15, 2026
The Old Post Office • Chicago, IL
Register Now
Rail & Policy

Future of Rail Symposium

Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.

July 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Fraud & Security Freight Fraud Symposium May 20 • Cleveland, OH

Double brokering. AI deepfakes. Identity theft. Freight fraud is an existential threat to the industry. Get ahead of it.

Rock & Roll Hall of Fame • Cleveland, OH Register Now
AI & Technology Supply Chain AI Symposium Jul 15 • Chicago, IL

Past the hype. Join operators, founders, and enterprise leaders figuring out how to deploy AI in supply chain.

The Old Post Office • Chicago, IL Register Now
Rail & Policy Future of Rail Symposium Jul 28 • Chattanooga, TN

Reshoring is rewriting freight demand. Join shippers, rail executives, and government officials to shape the next decade.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Stuart Chirls

Stuart Chirls is a journalist who has covered the full breadth of railroads, intermodal, container shipping, ports, supply chain and logistics for Railway Age, the Journal of Commerce and IANA. He has also staffed at S&P, McGraw-Hill, United Business Media, Advance Media, Tribune Co., The New York Times Co., and worked in supply chain with BASF, the world's largest chemical producer. Reach him at stuartchirls@firecrown.com.