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Today’s Pickup: Convoy claims its carriers have better crash ratings, fewer cargo claims than industry averages

Photo: Jim Allen/FreightWaves

Good day,

Convoy is so confident in the quality of the carriers its platform attracts that the company recently performed a research project to see how they fared in key areas such as safety.

What it found was that Convoy carriers have lower crash ratings and fewer cargo claims than industry averages, the company said, and that benefits shippers in a big way.

“Convoy outperforms the industry and the majority of the top 25 national asset carriers in average network safety, as measured by estimated crash rates based on FMCSA [Federal Motor Carrier Safety Administration] predictive methodology. This is also true in backward looking analysis of actual crashes as compared to the top national asset carriers, wrote Lorin Seeks, director of quality and compliance at Convoy, in a blog post published this morning. “To provide peace of mind to shippers, Convoy systematically vets carriers against our rigorous compliance standards, in real time prior to every load assignment.”

That process, Seeks noted, results in safer carriers using the Convoy platform. The post said that carriers vetted through Convoy’s process have a 15 percent lower predictive crash rating than the industry average, and see cargo claims on an average of just once in every 2,200 loads as compared to once in every 100 loads, which it said was the industry average.

“We set higher standards for our carriers than the nation’s most prominent brokers and asset carriers typically maintain,” Seeks wrote. “By using a data-driven process (enabled by our technology platform) to manage adherence to our rigorous standards, we create a strong foundation that helps build trust with our customers and our carriers.”

Among the steps Convoy takes to vet carriers are the automatic disqualification of conditional and unsatisfactory carriers, and the acquisition of insurance certificates directly from insurers.

“By automating the assessment of a carrier’s service quality and compliance characteristics, we remove human error and bias, and the gaps that come with static checks, which in the traditional process can sometimes let unqualified carriers back on the road. Convoy’s review process takes place in real-time, at multiple steps of the carrier and shipment lifecycle,” wrote Seeks.

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Final Thoughts

Convoy has released a study that claims carriers in its network are safer than industry average and there are fewer cargo claims than industry average. While some may dispute the claims are not independent – it is, after all, a study conducted by Convoy of its own customers – it shows the lengths that upstarts in the digital brokering space are going to attract both carriers and shippers to their platforms. Last week, Uber Freight released its own study saying that owner-operators on its network made more money last year than company drivers. It’s a new form of marketing that traditional brokers will need to adapt to going forward, if it proves successful.

Hammer down everyone!

Brian Straight

Brian Straight leads FreightWaves' Modern Shipper brand as Managing Editor. A journalism graduate of the University of Rhode Island, he has covered everything from a presidential election, to professional sports and Little League baseball, and for more than 10 years has covered trucking and logistics. Before joining FreightWaves, he was previously responsible for the editorial quality and production of Fleet Owner magazine and Brian lives in Connecticut with his wife and two kids and spends his time coaching his son’s baseball team, golfing with his daughter, and pursuing his never-ending quest to become a professional bowler. You can reach him at [email protected].