Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Aug - 2022 -
05 August
Ashley Coker Prince

Tenstreet puts drivers in control of their own data

As technology catered to the transportation industry continues to evolve, players across the industry are becoming more aware of the importance of data security and transparency.

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Jul - 2022 -
29 July
Ashley Coker Prince

Technology offers serious relationship-building benefits

Even in a loose market, technological solutions aimed at optimizing freight movements remain useful.

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Ashley Coker Prince

XPO enhances LTL visibility with piece-level tracking

Piece-level tracking gives XPO employees and customers real-time visibility for tracking LTL shipments.

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Ashley Coker Prince

Comprehensive safety management can drive down insurance costs

Nuclear verdicts do not just impact the defendants; they drive insurance rates up for companies across the industry, as well as the motoring public.

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Ashley Coker Prince

Action on EV charging infrastructure needed for electric future

As fleet operators begin to incorporate electric trucks into their fleets, they are turning their attention to two areas: regulations and infrastructure.

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28 July
Ashley Coker Prince

Predictive maintenance provides pathway to cost savings in challenging market

In today’s market, it is less about whether a carrier can afford to implement predictive maintenance and more about whether they can afford not to.

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Ashley Coker Prince

Axle Logistics recognized for employee satisfaction, standout culture

Over the past several years, “culture” has become something of a buzzword in the corporate world. Despite this trending vernacular, the things that make up a company’s culture – energy, diversity and values – are the same things that determine whether or not people want to work there.

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26 July
Ashley Coker Prince

How small, midsize carriers can protect their businesses as market shifts

Shippers have already begun negotiating lower contract rates, and carriers should prepare for this trend to continue. This will prove especially important for small and mid-size carriers who often do not have the profit margins to weather a storm.

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25 July
Ashley Coker Prince

Technology will prove crucial during market downturn

Solutions like route optimization and real-time visibility are beneficial regardless of what is happening in the market, but these money-saving tools can prove crucial during times of tighter margins.

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19 July
Ashley Coker Prince

API integrations offer pathway to compete in connected market

As more solutions enter the market and companies’ technological suites have become more sophisticated, integrations have gone from nice-to-have perks to need-to-have requirements for many shippers.

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14 July
Ashley Coker Prince

Axle Logistics partners with university to foster sales leaders of tomorrow

Axle Logistics has partnered with the University of Tennessee’s Haslam College of Business to turn out more well-trained, entry-level sales professionals.

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07 July
Ashley Coker Prince

Zero trust security creates a safer supply chain for all

With security breaches on the rise, companies across the industry realize that their current strategies are not doing enough to safeguard their systems, files and data.

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06 July
Ashley Coker Prince

New RFP landscape: Building strong contracts in 2022

When pandemic-fueled headwinds pushed historic amounts of freight into the spot market, many shippers found themselves running an unmanageable amount of seasonal bids to compensate for annual contract failures.

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01 July
Ashley Coker Prince

Redwood hiring for FreightTech roles across departments

Redwood is focused on bringing together a number of strong solutions that already exist. The open supply-chain ecosystem enabled by RedwoodConnect operates more like an app store than a single application, facilitating the ability to integrate a variety of solutions.

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Jun - 2022 -
30 June
Ashley Coker Prince

Locomation takes next step in deploying autonomous trucking technology nationwide

The company marked its progress by submitting its Voluntary Safety Self-Assessment to the U.S. Department of Transportation for public disclosure on how Locomation is addressing safety and its readiness for public road testing.

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29 June
Ashley Coker Prince

Shorter RFPs gain ground as market softens

Shorter RFP cycles allow shippers to take advantage of market shifts in the short term, enabling them to maintain rates that are as close to real-time market offerings as possible.

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28 June
Ashley Coker Prince

Summer holiday surge provides perfect use case for shorter RFPs

This year, American consumers are expected to spend $7.7 billion – a number that has climbed over $1 billion since 2019 – on food items leading up to the July 4 holiday.

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Ashley Coker Prince

Communication methods key to successful driver recruitment

Changing how recruiters communicate with drivers from the very beginning is one of the simplest and most effective ways to tackle driver hiring issues.

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Ashley Coker Prince

ComFreight offers accessible factoring options for new, small brokers

Traditional loans or recourse factoring are not the only ways to get carriers paid and build up credit. ComFreight has set out to help brokers grow and solve the problem of contract-heavy, high-stress traditional financing with HaulPay.

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Ashley Coker Prince

Companies must see drivers as human beings, not commodities

Port X aims to create an environment where drivers feel like part of the greater team, not sequestered from it.

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23 June
Ashley Coker Prince

Transfix rolls out beta program for next-gen sourcing optimization tool to solve RFP woes

Shippers are beginning to realize that their tried and true RFP methods will no longer keep them competitive in a changing market, pushing them to consider new, data-driven options.

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22 June
Ashley Coker Prince

Dedicated fleets draw attention as market shifts in favor of shippers

As the industry continues to grapple with the aftermath of the coronavirus pandemic, dedicated options seem to be making their way back into the spotlight.

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16 June
Ashley Coker Prince

Weathering rising fuel costs requires team effort between shippers, carriers

Rising fuel costs have affected every link in the supply chain across all modes of transportation.

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07 June
Ashley Coker Prince

Shippers may want to think twice before taking advantage of rock bottom rates

Bid rates have all but bottomed out, and many shippers are jumping at the chance to save some money. Some industry experts, however, are urging shippers to proceed with caution.

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03 June
Ashley Coker Prince

Market turn inspires owner-operators to partner up with larger fleets

Joining larger fleets as independent contractors could provide drivers with the support they need to weather volume changes and rate decreases while simultaneously coping with rising fuel and operational costs.

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02 June
Ashley Coker Prince

Transportation spend management proves critical in volatile market

Right now, every dollar matters, and it is important for companies to up their game when it comes to transportation spend management.

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01 June
Ashley Coker Prince

Tenstreet unveils new powerful features, focused acquisitions

The transportation and logistics industry is full of revolutionaries, innovating on everything from load matching to driver wellness. Tenstreet has made a name for itself in the recruiting and retention space.

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May - 2022 -
31 May
Ashley Coker Prince

Digital freight matching offers benefits in soft market

The benefits of hands-off load matching do not end when the market takes a turn.

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Ashley Coker Prince

Digital freight matching helps brokers navigate tough markets

A technological revolution and a pandemic-fueled capacity crunch came together to push digital freight matching into the spotlight over the past few years.

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27 May
Ashley Coker Prince

Data-driven decision making creates change in supply chain

Partnering with the right carriers can be a complex decision, and making the wrong choice can easily threaten a shipper’s bottom line.

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25 May
Ashley Coker Prince

Next-gen visibility aids in operations, sustainability

The need for streamlined supply chains has never been more pivotal, but many current technologies were not designed to cope with the level of uncertainty companies are facing in 2022.

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18 May
Ashley Coker Prince

Drayage can no longer be considered an afterthought

While drayage has faced demand surges, they have often been the relatively short-lived consequences of labor strikes or steamship company shutdowns. The impact of the pandemic has been much greater, and it is here to stay.

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Ashley Coker Prince

Flexibility enables shippers to compete, remain relevant in volatile market

Agility is more important than ever, as pandemic-related headwinds continue to play out and new technologies strengthen competing companies by offering increased flexibility.

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03 May
Ashley Coker Prince

Freedom is the name of the game for independent agents

Working as an independent commissioned agent gives folks a level of control over both their business operations and their day-to-day schedules that is impossible to come by in a more traditional setting.

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02 May
Ashley Coker Prince

Locomation poised to start rolling out autonomous trucking technology at scale in 2023

Locomation expects to be the first company to deploy autonomous trucking technology safely, legally and routinely in commercial operations at scale across the United States, starting next year.

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Apr - 2022 -
29 April
Ashley Coker Prince

Driving out supply chain inefficiencies key to eliminating food waste

While consumers are directly responsible for the majority of food waste, supply chain mishaps cause 40% of food waste in North America. That includes food that spoils in transit.

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Ashley Coker Prince

Robust commercial vehicle training programs help reduce over-the-road incidents

Commercial vehicle crashes often make front page news, but these accidents — and resulting injuries and fatalities — are actually on the decline.

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Ashley Coker Prince

XPO takes layered approach to supply chain sustainability

Companies across the logistics industry will need to start considering their carbon footprint as new regulations come down and consumers start voting with their dollars.

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Ashley Coker Prince

Driver turnover driven by different factors depending on tenure, gender

Retention efforts across the industry tend to focus primarily on pay. While pay is certainly an important factor in retaining quality drivers, simply issuing raises is not the answer to the driver turnover issue that plagues the industry.

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27 April
Ashley Coker Prince

Illuminating hidden shipping data crucial to diagnosing supply chain health

Parcel data is incredibly complex. Shippers often don’t know how to begin working with this data because it cannot be properly visualized via traditional methods like Excel spreadsheets.

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26 April
Ashley Coker Prince

Identifying how and when to build RFPs all year long

Building the most effective RFPs possible requires self-awareness, attention to detail, industry insights and a willingness to adopt new technologies.

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22 April
Ashley Coker Prince

Acuitive Solutions: Focusing core strengths on lesser-served niches

Throughout its successful, 20-year history, Acuitive Solutions has taken the road less traveled by not trying to be all things for all customers.

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Ashley Coker Prince

Paper to pixels: Practical strategies for today’s supply chain

Piles of paperwork plague every mode of transportation, and recent shifts in consumer shopping behavior — namely the ongoing e-commerce surge — have only made the problem worse.

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Ashley Coker Prince

Why shorter bid processes will soon be the norm

Many shippers are now looking to shorten the duration of their bid contracts in order to take advantage of current capacity and avoid being locked into sky-high rates as the market shifts.

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20 April
Ashley Coker Prince

Specialized brokers provide leg up in strained flatbed market

By using a flatbed-specialized broker, shippers virtually eliminate the risk of their freight being matched with the wrong truck, causing unnecessary delays and damages.

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Mar - 2022 -
31 March
Ashley Coker Prince

How supply chain, drayage have evolved through the pandemic

Companies that have historically treated drayage and other inland transportation services as an afterthought will need to shift this mindset in order to survive in the current maritime environment.

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Ashley Coker Prince

Breaking through barriers: Getting electric trucks on the road will require a team effort

While hydrogen fuel cells offer a promising alternative to ozone-threatening diesel engines, creating an electric-friendly infrastructure will require dedication from government regulators, equipment manufacturers and industry players alike.

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29 March
Ashley Coker Prince

Zero-emission vehicle regulations on the rise, strong partnerships help fleets get ahead

The current regulatory environment can be opaque and confusing, with each state left to create — or not — its own rules surrounding EVs. So far, six states have adopted a regulatory framework that requires a percentage of each fleet’s trucks to meet the definitions of zero-emission vehicle in the next few years.

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25 March
Ashley Coker Prince

Complete onboarding solution already in the palm of drivers’ hands

Tenstreet’s goal is to make processes easier for drivers and carriers alike. In 2022, that means making a driver’s smartphone a one-stop shop for as many tasks as possible.

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24 March
Ashley Coker Prince

Digital freight matching offers planet-saving perks

Carriers can become significantly more sustainable by simply focusing on solutions that make their fleets more efficient, reducing miles driven to move each load and cutting down on emissions.

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Ashley Coker Prince

Produce season pushes shippers to reevaluate rates, contracts

As farmers prepare for harvest, shippers should ready themselves for the seasonal rate increases and capacity shortages that accompany fresh fruits and veggies each year.

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17 March
Ashley Coker Prince

Doing well and doing good: Sustainability and profitability go hand in hand

Consumers are becoming more aware of both the urgency of climate change and the complexities of the supply chain. Companies should be prepared for consumers to start calculating supply chain sustainability into their purchasing decisions.

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11 March
Ashley Coker Prince

Artificial intelligence makes automated document processing a reality

As shippers move to digitize their documents and automate their processes, they should focus on making sure both efficiency and accuracy benchmarks are met. One document processing error can sideline an entire shipment, undermining profitability and customer satisfaction.

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08 March
Ashley Coker Prince

Locomation operating model helps fleets run longer, gain efficiency and increase profitability

While innovation in the autonomous space is moving at breakneck speed, Locomation has devised a way to help trucking companies re-engineer their operating models to begin seeing major efficiency gains even before they deploy autonomous trucks.

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Ashley Coker Prince

Tenstreet takes safety management on the road, saving drivers time and money

Many carriers have turned to technology in order to reduce the risk of serious lawsuits while simultaneously lowering insurance premiums. Digital safety management solutions are on the rise, and these tools can offer carriers the transparency and visibility they need in order to create a safer fleet.

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Ashley Coker Prince

Shippers need granular data to compete in volatile market

In a constrained market environment like the one seen over the past couple of years, shippers are always looking to cut costs and gain more bargaining power. That makes granular insights more important than ever.

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04 March
Ashley Coker Prince

Beyond the facade: Sleek interfaces fall flat without strong back-end products

As the industry continues to move away from clunky legacy solutions, more companies are choosing solutions based on user interface. While an intuitive interface is important, this can sometimes come at the expense of a strong back-end product.

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03 March
Ashley Coker Prince

Cloud computing helps transportation industry get flexible, evolve to meet shifting consumer demands

Cloud-based solutions – think Uber and Airbnb – have quickly overtaken their more traditional competitors in other industries. In time, a similar trend will likely be observed in transportation and logistics.

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02 March
Ashley Coker Prince

Shippers should embrace technology to survive continued capacity crunch

As parcel demand has skyrocketed, shippers have obviously been faced with serious capacity issues.

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Feb - 2022 -
28 February
Ashley Coker Prince

Acuitive helps global shippers get freight bills right before they pay

Companies rely on a wide variety of partners to handle their invoice auditing, including brokers and third-party freight pay companies. This approach can be risky, as these folks are not typically invoice audit experts, increasing the chance that inconsistencies and other issues will slip through the cracks.

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Ashley Coker Prince

Tech providers, regulators must team up to create autonomous future

Autonomous trucks have garnered a significant amount of attention during this transition thanks to their impressive environmental benefits and inherent ability to solve a variety of industry ills. While technological efforts to get these vehicles on the road have progressed quickly, regulations surrounding their use have been slower to follow.

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24 February
Ashley Coker Prince

XPO expands to meet growing LTL demand

This swift rise in online shoppers has stressed an already-taxed industry, increasing the demands on less-than-truckload (LTL) carriers significantly.

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Ashley Coker Prince

Advanced technologies help industry navigate severe weather conditions

Weather disruptions have always been common across the supply chain. With climate change-induced severe weather conditions on the rise, logistics companies should expect – and plan for – even more challenging conditions in the future.

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22 February
Ashley Coker Prince

Contract rates: What kind of RFP makes sense in 2022

In order to take advantage of different RFP options, shippers must have access to the data they need to determine which lanes need to be repriced and when. Success requires coupling decision-making with efficient technology.

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16 February
Ashley Coker Prince

DHL Supply Chain leading the way as autonomous trucking moves from fantasy to reality

It is important to recognize that the introduction of autonomous vehicles is not the beginning of the end for drivers.

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07 February
Ashley Coker Prince

Opportunities abound for freight agents in tight labor market

Becoming an independent agent can provide workers with the autonomy and independence they crave, but knowing where to begin can be difficult

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02 February
Ashley Coker Prince

Carriers score 6-hour headstart with new application from DDC FPO

By gathering this information at pickup, DDC Sync is enabling near-time logistics planning and cross-team communication that can be made before a truck ever makes it back to the terminal.

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Ashley Coker Prince

Old-school RFP processes are keeping shippers in the past

Shippers may benefit from limiting the number of partners they work with in a loose market, but this exclusionary approach has become a serious — and seriously expensive — problem as capacity has tightened and rates have climbed to record highs.

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Jan - 2022 -
28 January
Ashley Coker Prince

Safeguarding shipper-carrier relationships throughout negotiations

Shippers are buoyed by the promise of falling rates in the coming months, but this optimistic outlook may put even more strain on rate negotiations in the meantime.

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21 January
Ashley Coker Prince

Automotive supply chain in for slow normalization in 2022

Manufacturers are feeling the pressure to up their production big time, and that means finding ways to get around continued hurdles like shortages.

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11 January
Ashley Coker Prince

XPO tackles labor shortages with multipronged approach

The American Trucking Associations (ATA) predicts the industry will be a record 80,000 drivers short in the next year.

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Dec - 2021 -
29 December
Ashley Coker Prince

Year in review: Outlining rise of FreightTech standout

Players in the FreightTech space have continued to thrive despite challenging market conditions. Second-generation FreightTech startup Emerge led the pack in growth and ingenuity throughout 2021.

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Ashley Coker Prince

Looking ahead: Industry could be in for a steadier ride in 2022

With 2021’s elevated rates and strained capacity, many shippers are holding out hope for significant rebalancing in the new year. They may need to wait a little longer, however, as experts suggest current market conditions could last well into 2022.

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28 December
Ashley Coker Prince

Visibility plays crucial role in keeping supermarket shelves stocked with fresh foods

The stress of the pandemic made it crystal clear that supermarket supply chains will need to be streamlined and optimized to continue to meet strong consumer demand, especially during unpredictable and volatile times.

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22 December
Ashley Coker Prince

UK traders running out of time to prepare for Brexit-related customs changes

New customs formalities will require companies moving goods between the U.K. and the EU to quickly become familiar with new systems and technologies to keep their shipments flowing.

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Ashley Coker Prince

New TMS provider takes LTL-specific challenges head-on

Many LTL carriers have lowered caps from 16 linear feet to 12 linear feet, either denying freight that exceeds those limits or instituting punitive pricing measures that make moving it unaffordable.

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20 December
Ashley Coker Prince

Saving the planet and protecting bottom lines go hand in hand

Locomation earned high marks on a third-party environmental impact report conducted by Boundless Impact Research and Analytics last month.

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Ashley Coker Prince

How carriers can keep their fleets running into 2022

After a couple of oddball years, shippers and carriers alike are anxious to see how the market rebalances — or doesn’t — after the new year.

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17 December
Ashley Coker Prince

Changing customs landscape between EU, UK could lead to disruption

Full customs formalities will be required on goods moving into the U.K. from the EU after the new year. If you’re not prepared, expect congestion, delays and learning curves.

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Ashley Coker Prince

Brokers need multiple rating tools to stay competitive

Relying on a single data source to predict pricing is risky in the best of times. Right now, brokers and shippers are already facing high — and highly variable — rates. A lack of true insight in the mix only makes the situation more chaotic.

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15 December
Ashley Coker Prince

Outlook, trends and hot topics for transportation in 2022

The COVID-19 response, labor shortages and strained capacity will continue into the New Year, but there is hope. Jim Monkmeyer, President of Transportation & LLP, DHL Supply Chain, shares some advice on how to retain talent, where to invest and how to stay positive during this unprecedented time.

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10 December
Ashley Coker Prince

Dedicated partnerships prove essential in evolving pharma field

While decentralized trails seem like a win-win-win, one of the biggest concerns surrounding this model is the safety and integrity of the drug when it is shipped to the patient’s home. This direct-to-patient model relies on a robust logistics strategy to support product viability and security.

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Ashley Coker Prince

Emerging cell and gene therapies bring unique supply chain challenges

All cell and gene therapies are composed of living cells with limited life spans, making it crucial that they are transported on time and in pristine condition.

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08 December
Ashley Coker Prince

Traditional RFPs are dying

Digital RFPs allow shippers to award bids faster and perform far less manual labor, bolstering their bottom lines and allowing them to repeat the RFP process more often.

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07 December
Ashley Coker Prince

Shippers must evolve to overcome market challenges

We are expecting seasonal slowdowns and a lower sense of shipper urgency following the holidays to allow easing rate pressures, however, capacity constraints are expected to remain in place.

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Ashley Coker Prince

Last-mile logistics tech helps carriers, brokers cope with peak season

Efficiency is the key to keeping costs low and customer satisfaction high. This becomes more and more relevant as consumer expectations shift and strengthen in light of the coronavirus pandemic.

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Ashley Coker Prince

Mitigating financial risk by automating spot transactions

Ultimately, utilizing digital tools to manage spot transactions drives down both transportation and labor costs.

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02 December
Ashley Coker Prince

Are drivers even seeing your job postings?

In an industry reeling from early retirements and halted driving school programs, an effective strategy for recruiting and retaining drivers is more important than ever.

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Nov - 2021 -
30 November
Ashley Coker Prince

Data and analytics crucial to future of automation

While automation offers the quickest path to increased efficiency, many companies are held down by slow-to-adapt legacy operations or siloed solutions.

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Ashley Coker Prince

Keeping up with the pace of digital freight change

While building out custom solutions is an important part of many brokerages’ road maps, some tools — especially those that require significant maintenance and regular updates — are better outsourced for maximum efficiency.

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19 November
Ashley Coker Prince

Industry makes strides toward full truckload automation

It is well known that desperation breeds innovation, and many across the logistics industry have certainly found themselves desperate for capacity this year.

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16 November
Ashley Coker Prince

Streamlined applications help private fleets recruit

Difficult application processes — including long forms and cluttered websites — tend to dissuade drivers from applying at all. In a field with more open positions than people to fill them, carriers cannot afford to lose a driver’s attention over an archaic application form.

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04 November
Ashley Coker Prince

Peak season analysis and strategy

With demand outpacing supply all year, the entirety of 2021 has mirrored peak season conditions. Despite these challenges ahead of the holiday season, there are low-cost solutions and long-term investments shippers can apply to improve operations.

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02 November
Ashley Coker Prince

The threat is coming from inside the house: Turn inward to ward against security risks

When people think about security breaches, they often think about hackers in dark hoodies hiding behind computer screens. While some attacks do come from malicious outside parties, logistics companies should also be aware of threats coming from inside their own buildings.

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Oct - 2021 -
29 October
Ashley Coker Prince

Human-guided autonomous trucking could prove invaluable in driver pay reform

Thanks to persistent industry headwinds, the debate surrounding how to pay drivers – by the mile or by the hour – is heating up, and Congress is taking notice.

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Ashley Coker Prince

Real-time visibility helps brokers stay ahead in strained market

Given how difficult it is to source capacity in today’s market – as well as the growing importance of visibility throughout the supply chain – it is not surprising to see more visibility and predictive freight matching tools entering the scene.

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Ashley Coker Prince

Disparate solutions lead to inefficiencies in e-commerce era

When shippers are using several cobbled-together solutions with hit-or-miss integrations, they miss out on opportunities to optimize their business practices and workflows.

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Ashley Coker Prince

Strong partnerships keep trucks rolling this peak season

Many of the conversations surrounding peak season headwinds center around shippers, but carriers are also faced with challenges during this time.

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28 October
Ashley Coker Prince

Maintaining valuable relationships with a TMS

Sourcing capacity will likely prove difficult through at least the first quarter of 2022 as supply and demand struggle to strike a balance during the peak season.

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Ashley Coker Prince

Flexibility is key to navigating disrupted auto industry

New car inventories are down significantly from 2019 due to manufacturing slowdowns and parts shortages. Meanwhile, demand continues to surge, with multiple used car pricing indices showing prices up about 27% year-over-year.

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