KeyBanc warns investors of a ‘trucking winter’ amid anemic economic conditions

Trucks stranded in Virginia on Jan. 4, 2022. (AP Photo/Steve Helber)

Get ready for the “trucking winter.”

KeyBanc’s Todd Fowler and Carney Blake, who are the group’s airfreight and logistics analysts, wrote in a Thursday note that freight activity has been “seasonally weak.” 

There’s been “limited indication” of the typical peak season activity that carriers and shippers expect in the fall as retailers prepare for the holiday season, Fowler and Blake wrote. Weak containerized imports underline the possibility that we won’t have a full peak season. 

For public trucking companies, KeyBanc’s team is expecting results for the third quarter and estimates for 2023 to be “weaker.” The team downgraded trucking giants J.B. Hunt and Schneider. 

Spot rates have already declined by 30% compared to last year, Fowler and Blake wrote. And now, they’re expecting trucking’s larger contract market to suffer as well — to the tune of mid-single-digit percentage declines. 

“[G]iven macro pressures to slow economic demand and the potential related impact on freight activity, we are more inclined to prepare for a ‘trucking winter’ before a ‘trucking spring,’” they wrote.

Is trucking’s ‘Great Purge’ ahead? 

Some trucking insiders believe the industry is headed for the “Great Purge” or even a “bloodbath.”

Part of that is thanks to unusually high inventory levels at retailers like Target, Kohl’s, Walmart and Amazon. Many retailers appear to have prepared for the holiday season earlier this year, anticipating disruptions in importing goods from manufacturing hubs in East Asia. 

However, the growth in consumer demand has slumped from 2021, and it’s left retailers with more stock than they may have anticipated. That means the traditional peak season that carriers experience each fall may be muted

Meanwhile, spot rates in America’s $800 billion trucking industry have collapsed in 2022. According to the FreightWaves National Truckload Index, spot rates have declined by nearly 33% from the beginning of this year to the beginning of October. Meanwhile, the costs to run a trucking company, particularly fuel spending, have only increased — putting the pressure on small truckers in particular to make ends meet.

This decline is driven both by overcapacity, in which too many truck drivers jumped into the red-hot market of 2021, and softening demand.

Spot rates are now 25%-30% below contract rates, KeyBanc’s analysts wrote. Usually, those rates are 5%-10% above the contract market — and that’s why the team believes contract rates will decline by mid-single digits.

Do you work in trucking? Are you seeing the “trucking winter”? Email rpremack@www.freightwaves.com.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Rachel Premack

Rachel Premack is the editorial director at FreightWaves. She writes the newsletter MODES. Her reporting on the logistics industry has been featured in the New York Times, the Wall Street Journal, Bloomberg, Vox, and additional digital and print media. She's also spoken about her work on PBS Newshour, ABC News, NBC News, NPR, and other major outlets. If you’d like to get in touch with Rachel, please email her at rpremack@freightwaves.com or rpremack@protonmail.com.