The Playbook

Adam Wingfield Thursday, May 1, 2025

How to Get From Lease-On to Authority in 90 Days

The jump from leased-on driver to running under your own authority feels easy when you’re frustrated with your current situation. You start thinking, “Man, if I’m doing all the work, why am I giving up 20%, 30%, even 40% of the money?” And you’re not wrong to feel that way. But emotion doesn’t pay for […]

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Adam Wingfield Tuesday, April 29, 2025

When to Add a Second Truck (And When to Wait)

If you’re reading this, you’ve probably got one truck that’s doing okay—or maybe just surviving—and you’re thinking: “Is it time to grow?” “Should I get another truck?” “Can I afford to scale, or am I just chasing the dream too fast?” Let me say this up front. The worst time to add a second truck […]

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Rob Carpenter Monday, April 28, 2025

Meet Bubba. The AI Voice Assistant Built for Truckers

Meet Bubba, the AI-powered voice assistant designed specifically for drivers. Bubba finds loads, negotiates rates, vets brokers and manages documents while protecting drivers’ profits and time. After decades of everyone but drivers using AI, Bubba finally brings real-world driver-first solutions that let you stay focused on the road while maximizing your margins. Learn why Bubba might just be the smartest, toughest, “Say no to Cheap Freight” dispatcher you’ll ever have.

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Rob Carpenter Monday, April 28, 2025

Motive’s Vision 25 Conference Reimagines Fleet Safety Culture with AI and a Personal Touch

At Motive’s Vision 25 Summit, fleet leaders saw firsthand how AI-powered tools can transform safety, efficiency and driver culture. With new AI features like Motive AI Coach, real-time fatigue detection, fraud prevention and natural language analytics, Motive emphasized that technology should serve, not replace the people behind the wheel. Real-world success stories and a major courtroom win against Omnitracs reinforced that Motive’s future isn’t just built on innovation, but on trust, transparency and tangible results for fleets ready to lead the next era of trucking.

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Rob Carpenter Tuesday, April 15, 2025

Fleets Face Privacy Challenges as Workplace Surveillance Looks at Major Overhaul

A proposed California law, Assembly Bill 1331, could upend how trucking fleets monitor drivers by prohibiting dashcam and GPS surveillance during off-duty periods, even inside the vehicle. If passed, the bill would redefine off-duty time as private, creating costly compliance challenges and raising concerns about safety, theft prevention, and liability. With $500 penalties per violation and the potential for lawsuits, fleets operating in California, and nationwide, may need to rethink how they balance privacy with operational oversight.

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