Zach Strickland, FW Market Expert & Market Analyst

Zach Strickland, the “Sultan of SONAR,” curates the weekly market update. Zach is also one of FreightWaves’ Market Experts. With a degree in Finance, Strickland spent the early part of his career in banking before transitioning to transportation in various roles and segments, such as truckload and LTL. He has over 13 years of transportation experience, specializing in data, pricing, and analytics.
Feb - 2026 -
21 February
Zach Strickland, FW Market Expert & Market Analyst

Is flatbed signaling a manufacturing renaissance

Flatbed rejections have increased sharply in recent months and do not appear to be driven solely by tightening capacity or weather disruptions. The recent tariff ruling could serve as an accelerant to this trend.

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07 February
Zach Strickland, FW Market Expert & Market Analyst

Will the weather shock fade into a long term shift for trucking?

Data point suggests the truckload market is both experiencing an fleeting anomaly and shifting to a different state.

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Jan - 2026 -
31 January
Zach Strickland, FW Market Expert & Market Analyst

Winter storm Fern was the most disruptive in years

Winter storm Fern was the strongest weather event to hit the transportation market since 2021, and will have a long recovery period.

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17 January
Zach Strickland, FW Market Expert & Market Analyst

Spot-contract gap collapses to near four-year low

The truckload spot market erupted this holiday season, putting many long-term rates into obsolescence.

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10 January
Zach Strickland, FW Market Expert & Market Analyst

Warehouses empty in December

Inventory levels dropped at their fastest clip in over ten years according to the LMI in December. This lean management strategy could be a boon for trucking.

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03 January
Zach Strickland, FW Market Expert & Market Analyst

Why do truckload order lead times keep rising?

Order lead times are difficult to interpret, but the coming year could end a six-year rise and further tighten the trucking market.

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Dec - 2025 -
20 December
Zach Strickland, FW Market Expert & Market Analyst

Inventory management strategy shifts once again

Leaner inventories and tighter ordering cycles are necessary to keep costs under control. Companies may be leaning more on transportation services in 2026 and come to find the once abundant supply of capacity has dwindled.

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13 December
Zach Strickland, FW Market Expert & Market Analyst

Christmas comes early for trucking

Carriers are rejecting loads at a pace not seen in years, with little to no post-Thanksgiving reprieve. Is this yet another sign that capacity is finally reaching a tipping point?

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06 December
Zach Strickland, FW Market Expert & Market Analyst

Truckload spot rates spikes are telling us something

Truckload spot rates have seen sharp, intermittent spikes this year, though none have lasted. These sharper swings may signal what’s coming next year.

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Nov - 2025 -
22 November
Zach Strickland, FW Market Expert & Market Analyst

Not the weakest import demand we have ever seen

Import demand continues to weaken, and while it is not a purely positive sign for transportation markets, it is not the most dire either.

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15 November
Zach Strickland, FW Market Expert & Market Analyst

Truckload’s value in critical lane is on the rise despite weak demand

Truckload rates have increased on a main transcontinental artery, showing that the value of truckload service has grown even though there is less demand for it.

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08 November
Zach Strickland, FW Market Expert & Market Analyst

Tighter inventories could boost trucking demand

Shippers are signaling a return to just-in-time shipping in reducing the inventory level buffers that they were building. This could pull some freight back into the truckload market.

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01 November
Zach Strickland, FW Market Expert & Market Analyst

How stable are contract rates?

Truckload contract rates have been remarkably stable over the past few years, but they are about to be tested over the next 12 months.

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Oct - 2025 -
25 October
Zach Strickland, FW Market Expert & Market Analyst

Truckload capacity is falling faster than demand

Truckload demand has collapsed, largely due to the loss of transcontinental freight to intermodal, but tender rejection and spot rates remain on par to slightly higher than last year, an indication that capacity is under far more pressure than demand.

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11 October
Zach Strickland, FW Market Expert & Market Analyst

Spot rates climb but lack support

Reports of immigration services targeting truck drivers caused a sharp spike in spot rates this past week, but as of late week tender rejections remained steady. Weak demand may be hiding growing fragility in the market.

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Sep - 2025 -
27 September
Zach Strickland, FW Market Expert & Market Analyst

Trucking contracts held hostage by ongoing uncertainty

The truckload contract market has fallen into stagnation after what looked like a transition late last year. What are the takeaways heading into the late year bid season?

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20 September
Zach Strickland, FW Market Expert & Market Analyst

Truckload average length of haul hits new lows

Truckload carriers are not only hauling less freight, but moving it less distance. This has a compounding effect on keeping capacity loose as longer moves take up more capacity. If supply chain strategies normalize, it could have an impact on transportation markets.

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13 September
Zach Strickland, FW Market Expert & Market Analyst

Import demand falls below 2023 levels after erratic but strong first half

Tariffs and a confounding trade policy have helped boost import demand in the first half, but that appears to be settling out to finish the year.

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Aug - 2025 -
30 August
Zach Strickland, FW Market Expert & Market Analyst

Truckload demand jumps in front of Labor Day

Chart of the Week:  Outbound Tender Volume Index – USA SONAR: OTVI.USA The national Outbound Tender Volume Index (OTVI), which measures truckload demand, jumped 6.5% in the week and a half leading up to the Labor Day holiday weekend. While an increase is typical for this period, the scale of this rise is unusual. Let’s break down […]

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23 August
Zach Strickland, FW Market Expert & Market Analyst

Import slide continues after early peak

Are declining import bookings a response to erratic trade policy, or are there broader economic signals to be gleaned?

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