Zach Strickland, FW Market Expert & Market Analyst

Zach Strickland, the “Sultan of SONAR,” curates the weekly market update. Zach is also one of FreightWaves’ Market Experts. With a degree in Finance, Strickland spent the early part of his career in banking before transitioning to transportation in various roles and segments, such as truckload and LTL. He has over 13 years of transportation experience, specializing in data, pricing, and analytics.
Apr - 2026 -
18 April
Zach Strickland, FW Market Expert & Market Analyst

Spot to contract rate spread contraction tests 3PLs

Freight brokerages serve as the quintessential middlemen of the freight market, managing shipper transportation networks during stable periods while scrambling to fill capacity gaps when conditions tighten. It is a continuous balancing act — near-term underperformance can actually signal longer-term success, and vice versa.

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11 April
Zach Strickland, FW Market Expert & Market Analyst

Produce season’s prodigal return

Refrigerated truckload capacity has tightened rapidly out of northern California, signalling the return of a more volatile produce season.

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Mar - 2026 -
28 March
Zach Strickland, FW Market Expert & Market Analyst

Does the price of diesel drive truckload rates?

The price of fuel has spiked over the past month, but this does not always mean higher rates.

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21 March
Zach Strickland, FW Market Expert & Market Analyst

Truckload’s tightness persists into spring

National truckload rejection rates are telling us that the market may take a while to recover.

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14 March
Zach Strickland, FW Market Expert & Market Analyst

Midwest and West Coast rejection rates showing unprecedented disparity

Midwest rejections are outpacing the West Coast by a factor of 4. What could be driving this huge disparity?

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07 March
Zach Strickland, FW Market Expert & Market Analyst

Rapid fuel price jump hits transportation hard

Wholesale diesel prices jumped more than 30% last week, while retail diesel prices increased more than 14%. The rapid pace of these changes has potentially negative implications for both shippers and carriers.

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Feb - 2026 -
28 February
Zach Strickland, FW Market Expert & Market Analyst

Why is the Midwest the most volatile region in the U.S.?

Two factors appear to be driving a divergence in regional truckload capacity in the middle of a structural market shift.

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21 February
Zach Strickland, FW Market Expert & Market Analyst

Is flatbed signaling a manufacturing renaissance

Flatbed rejections have increased sharply in recent months and do not appear to be driven solely by tightening capacity or weather disruptions. The recent tariff ruling could serve as an accelerant to this trend.

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07 February
Zach Strickland, FW Market Expert & Market Analyst

Will the weather shock fade into a long term shift for trucking?

Data point suggests the truckload market is both experiencing an fleeting anomaly and shifting to a different state.

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Jan - 2026 -
31 January
Zach Strickland, FW Market Expert & Market Analyst

Winter storm Fern was the most disruptive in years

Winter storm Fern was the strongest weather event to hit the transportation market since 2021, and will have a long recovery period.

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17 January
Zach Strickland, FW Market Expert & Market Analyst

Spot-contract gap collapses to near four-year low

The truckload spot market erupted this holiday season, putting many long-term rates into obsolescence.

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10 January
Zach Strickland, FW Market Expert & Market Analyst

Warehouses empty in December

Inventory levels dropped at their fastest clip in over ten years according to the LMI in December. This lean management strategy could be a boon for trucking.

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03 January
Zach Strickland, FW Market Expert & Market Analyst

Why do truckload order lead times keep rising?

Order lead times are difficult to interpret, but the coming year could end a six-year rise and further tighten the trucking market.

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Dec - 2025 -
20 December
Zach Strickland, FW Market Expert & Market Analyst

Inventory management strategy shifts once again

Leaner inventories and tighter ordering cycles are necessary to keep costs under control. Companies may be leaning more on transportation services in 2026 and come to find the once abundant supply of capacity has dwindled.

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13 December
Zach Strickland, FW Market Expert & Market Analyst

Christmas comes early for trucking

Carriers are rejecting loads at a pace not seen in years, with little to no post-Thanksgiving reprieve. Is this yet another sign that capacity is finally reaching a tipping point?

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06 December
Zach Strickland, FW Market Expert & Market Analyst

Truckload spot rates spikes are telling us something

Truckload spot rates have seen sharp, intermittent spikes this year, though none have lasted. These sharper swings may signal what’s coming next year.

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Nov - 2025 -
22 November
Zach Strickland, FW Market Expert & Market Analyst

Not the weakest import demand we have ever seen

Import demand continues to weaken, and while it is not a purely positive sign for transportation markets, it is not the most dire either.

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15 November
Zach Strickland, FW Market Expert & Market Analyst

Truckload’s value in critical lane is on the rise despite weak demand

Truckload rates have increased on a main transcontinental artery, showing that the value of truckload service has grown even though there is less demand for it.

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08 November
Zach Strickland, FW Market Expert & Market Analyst

Tighter inventories could boost trucking demand

Shippers are signaling a return to just-in-time shipping in reducing the inventory level buffers that they were building. This could pull some freight back into the truckload market.

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01 November
Zach Strickland, FW Market Expert & Market Analyst

How stable are contract rates?

Truckload contract rates have been remarkably stable over the past few years, but they are about to be tested over the next 12 months.

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