Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Oct - 2021 -
28 October
Ashley Coker Prince

Visibility lacking in high-stakes pharmaceutical sector

With pharmaceutical spending reaching new heights, a single shipment can be worth millions of dollars, leading to monumental financial losses — as well as serious threats to human lives — in the event of a transportation or distribution error.

Read More »
27 October
Ashley Coker Prince

XPO gears up to help shippers thrive during relentless peak season

During a year characterized by historically tight capacity, shippers should enter peak season prepared for even harsher conditions.

Read More »
26 October
Ashley Coker Prince

Flock Freight attracts top talent in competitive labor market

Flock Freight’s fierce dedication to greening up the supply chain helps it stand out from its peers and attract a wealth of talent from several different backgrounds.

Read More »
19 October
Ashley Coker Prince

Shippers must be proactive to thrive this peak season

It is clear that shippers need to pinpoint proactive solutions to their peak season woes if they hope to safeguard their bottom lines and maintain positive relationships with their customers in the upcoming months.

Read More »
Ashley Coker Prince

How will venture capitalists shape the future of freight?

There is plenty of opportunity for innovative companies to solve for industry headwinds, a prospect that excites both new investors and existing stakeholders across the industry.

Read More »
15 October
Ashley Coker Prince

XPO Logistics’ tech offerings help shippers, carriers navigate peak season

Experts expect demand to continue to outpace supply through at least the first quarter of 2022.

Read More »
13 October
Ashley Coker Prince

Emerge draws investor attention with digital procurement, mini bids

Freight is attracting record levels of investment right now, and Emerge’s dedication to making the industry more flexible and efficient through digitization has drawn attention.

Read More »
12 October
Ashley Coker Prince

Shippers be nimble, shippers be quick – to survive

When the market shifts, flexibility is the key to acting fast and capitalizing on new opportunities. Despite this, many processes in the industry can be quite rigid.

Read More »
Sep - 2021 -
30 September
Ashley Coker Prince

M&A activity staying hot across logistics industry

Pent-up demand is making its way to the surface in 2021; this year has seen an explosion in M&A activity due to the large amount of money available from strategics, private equity and venture capitalists.

Read More »
Ashley Coker Prince

Successful driver recruitment is multifaceted issue

Tenstreet partnered with FreightWaves to better understand why drivers leave carriers and what they look for in new roles. Almost 4,000 drivers responded to a survey published by the pair earlier this month, revealing valuable insights about driver turnover and what drivers prioritize when applying for new roles.

Read More »
28 September
Ashley Coker Prince

Driver recruitment, retention require multifaceted approach

Companies across the industry have tried various ways to attract and retain drivers, offering everything from sign-on bonuses to tuition reimbursement. Despite these incentives, it can be difficult to secure those drivers in an industry that is constantly competing with itself.

Read More »
24 September
Ashley Coker Prince

Dynamic rating promises increased transparency, profitability

Companies spend more than 10,000 man hours rating invoices every year. Dynamic rating solutions can change that.

Read More »
23 September
Ashley Coker Prince

Carrier scorecards represent next generation of visibility

As visibility solutions have become more accessible, they have started to move from “perk” to “necessity.” This transition is expected to continue, getting another boost when the freight market cools down and regains equilibrium.

Read More »
20 September
Ashley Coker Prince

Shippers should expect strained market into 2022

A perfect storm of factors has led to a historically strained market in the wake of the ongoing coronavirus pandemic. Shippers looking forward to market equilibrium should expect to continue waiting well into early 2022.

Read More »
09 September
Ashley Coker Prince

Innovative technology gives carriers the power to lower insurance rates in real time

Insurance accounts for a large portion of fixed costs for trucking companies. There is one thing, however, that can help carriers take control of snowballing rates while still protecting insurance companies: transparency.

Read More »
08 September
Ashley Coker Prince

Keeping trucks loaded is the first step toward a sustainable supply chain

When people think about “environmentally conscious trucking,” they tend to think about electric vehicles and other environmentally conscious trucking operations. While these cutting edge technologies can play a role in sustainability, they often come with high price tags, long waitlists and significant barriers to entry.

Read More »
03 September
Ashley Coker Prince

Locomation’s autonomous truck platform promises serious cost, emissions savings

Most often, hesitation surrounding autonomous vehicles centers on cost and safety concerns. Locomation set out to address these pain points with a phased approach.

Read More »
Aug - 2021 -
31 August
Ashley Coker Prince

Tap into a digital network to expedite your RFP process

The increased efficiency shippers find when using digital RFP tools will allow them to both build out their carrier networks and increase the frequency of their RFPs, giving them the power to respond to market shifts earlier.

Read More »
Ashley Coker Prince

Visibility solutions amplify carrier earning potential

Visibility software can all but eliminate annoying check calls, help carriers access better freight and keep trucks loaded.

Read More »
Ashley Coker Prince

Live organ transplants: Shipment visibility is a matter of life and death

Most compromised shipments result in lost time and money. Some result in lost lives.

Read More »
30 August
Ashley Coker Prince

Drivers: Why do you leave carriers?

Drivers who complete this short, seven-question survey can enter their email address for a chance to win a $70 Visa gift card.

Read More »
Ashley Coker Prince

Visibility paramount in supply chain management

Companies in the industry have come to expect better visibility from their partners. Just as importantly, end consumers have started expecting real-time visibility on online orders.

Read More »
27 August
Ashley Coker Prince

Building an award-winning 3PL

Hiring for virtually all roles in the logistics space is fiercely competitive. While all eyes are on the infamous driver shortage, recruiting and retaining top-notch brokerage employees is no easy task either.

Read More »
26 August
Ashley Coker Prince

Increasing vehicle production may not be enough to satisfy demand

Parts shortages are beginning to let up, pointing to a looming surge in vehicle production. Still, the market is expected to remain strained for the foreseeable future.

Read More »
19 August
Ashley Coker Prince

Sustainability and profitability: Going green doesn’t have to be costly

Sustainability has garnered a reputation as cutting edge and costly. There are ways to embrace environmentalism without breaking the bank. In fact, becoming more sustainable can actually drive profits higher.

Read More »
12 August
Ashley Coker Prince

What does current consumer sentiment mean for the freight industry?

A return to typical consumer spending drives conventional freight market conditions but the process of returning to normal has been anything but conventional.

Read More »
05 August
Ashley Coker Prince

Stronger supply chains: Healthy relationships require both parties to take risks

The key to strong relationships can be augmented by finding companies that are willing to share in the inherent risks that come with moving inbound and outbound freight. Relationships and good risk management strategy do not exist to absolve one party of responsibility, shifting blame onto the other.

Read More »
Jul - 2021 -
30 July
Ashley Coker Prince

Visibility and predictability are key to managing driver safety

It is impossible to predict exactly when an incident will occur on the road. It is possible, however, to have a predictable system for processing safety issues and handling corrective training, driving down the odds of the same types of issues continuing unchecked.

Read More »
28 July
Ashley Coker Prince

Beyond the buzzword: Culture fit promotes successful tech partnerships

Historically, the cultural fit between a brokerage and technology partner has been glossed over in partnership discussions. As these relationships become more collaborative and dynamic, however, the importance of culture is becoming more pronounced.

Read More »
20 July
Ashley Coker Prince

The warehouse paradox: Looking to remnant spaces

Warehouse space is more expensive than ever. In an environment where everyone is scrambling to claim their share of this finite resource, maybe the best strategy is not to use warehouse space at all.

Read More »
19 July
Ashley Coker Prince

Industry tailwinds push shippers toward fewer, more advanced partners

Companies will demand a full, scalable suite of services from their partners over the next few years, leading to widespread consolidation and the emergence of a handful of clear leaders with considerable market share.

Read More »
16 July
Ashley Coker Prince

Service-level agreements maximize efficiency, preserve relationships

The main purpose of these agreements is preparation. Companies can revisit and revise an SLA that they find no longer serves them. If trouble comes when there is no SLA in place, however, resolving conflict can become difficult.

Read More »
15 July
Ashley Coker Prince

Are the best logistics companies really tech companies?

The instability of a global pandemic made it clear that up-to-date technology is required to survive, not just thrive.

Read More »
08 July
Ashley Coker Prince

Careful carrier selection provides pathway for shippers to reduce carbon footprint

As the push for a more sustainable planet continues to grow stronger, companies across the supply chain will be expected to have a clear plan for cleaning up their operations.

Read More »
Ashley Coker Prince

Many shippers underestimate visibility expectations

Companies want transparency from their partners, and end consumers want to know exactly when their packages are going to arrive.

Read More »
Jun - 2021 -
29 June
Ashley Coker Prince

The evolution of carrier booking behavior

Carriers of all shapes and sizes embraced technology with fervency in the face of COVID-19. In turn, technology providers have placed renewed emphasis on convenience and efficiency.

Read More »
Ashley Coker Prince

Rethinking RFPs: The power of conversation

Picking up the phone before partnering up can help identify ill-suited broker-shipper relationships and avoid costly mistakes.

Read More »
28 June
Ashley Coker Prince

Do changing LTL limits create new hurdles for shippers?

Every company aims for maximum profitability. For less-than-truckload carriers, that has meant lowering linear-foot caps from 16 linear feet to 12 linear feet and turning away freight that exceeds those caps.

Read More »
Ashley Coker Prince

Disruption paves way for opportunity and collaboration

Seeking collaboration over individualism is vital. In a world — and an industry — that grows more connected by the minute, it is impossible to do anything in a vacuum.

Read More »
17 June
Ashley Coker Prince

Becoming (and staying) a shipper of choice in a volatile market

In an attempt to be a “shipper of choice” companies generally focus on creating carrier-friendly spaces and policies. Shippers hoping to set themselves apart should shift their focus toward innovating from within first.

Read More »
15 June
Ashley Coker Prince

Carriers can’t afford the costs of bad record-keeping

Keeping out-of-date or inadequate files is a costly mistake, leading to avoidable fines and unnecessary hurdles.

Read More »
Ashley Coker Prince

Collaboration among tech providers more important than ever

Historically, digital platforms and transportation management systems (TMS) have largely existed in their own, individual spaces. Now, platform integrations are taking center stage.

Read More »
08 June
Ashley Coker Prince

4PLs provide competitive advantage needed to thrive in 2021

During market shifts, it can be difficult for shippers to decide which modes, providers and contract/rate types will serve their business best.

Read More »
May - 2021 -
26 May
Ashley Coker Prince

Shifting perspective on what makes a quality driver

The coronavirus pandemic inspired retirement-age drivers to leave the industry en masse while also shutting down driving schools for months on end, exacerbating the existing shortage.

Read More »
25 May
Ashley Coker Prince

IT outsourcing offers respite for overwhelmed industry

For many companies, sourcing talent and growing their IT teams to meet new demands is both time consuming and cost prohibitive.

Read More »
19 May
Ashley Coker Prince

Human-guided autonomous tech projected to save money, improve driver lifestyle

ARCs — paired with freight optimization services — can lead to operating margin improvements as high as 30% and utilization increases of up to 130% for carriers.

Read More »
18 May
Ashley Coker Prince

Managing customers’ supply chains in a digital world

Companies that resist technological innovation or refuse to audit their current systems at this point may be risking more than just favorable rates; they may be risking the viability of their business.

Read More »
17 May
Ashley Coker Prince

Relationships key to navigating capacity crunch

How brokers and logistics providers choose to navigate the current capacity crunch will affect both their own chances of success and their relationships with their carrier partners for years to come.

Read More »
12 May
Ashley Coker Prince

Still relying on 3G networks? It is time for an upgrade

Companies relying on older cellular networks to run their remote monitoring and telematics applications will soon start to experience performance issues and reliability drops ahead of widespread network shutdowns.

Read More »
10 May
Ashley Coker Prince

New Legend energizes local lanes, ordering 50 Freightliner eCascadias

New Legend announced plans Monday to switch all of the company’s local running lanes to an entirely all-electric fleet by 2023.

Read More »
07 May
Ashley Coker Prince

There is no room for technological stagnation in time-critical logistics

Prior to the implementation of AI and machine learning solutions, shipment visibility was dismal, and about one in three time-critical shipments arrived late.

Read More »
03 May
Ashley Coker Prince

Holistic approach helps shippers cope with driver shortage

There may not be an end in sight for the driver shortage, but holistic supply chain solutions are well-positioned to help shippers and carriers alike weather the storm.

Read More »
Apr - 2021 -
27 April
Ashley Coker Prince

Legend Transportation raises the bar on driver pay and honesty

Driver surveys examining turnover rates have consistently shown that drivers value three things: pay, time and respect.

Read More »
Ashley Coker Prince

Industry success calls for data sharing among competitors

In a business model in which each company keeps its information to itself, data becomes siloed and consumers ultimately pay the price.

Read More »
22 April
Ashley Coker Prince

Mobile warehousing and storage frees capacity from crowded ports

Companies need to think outside the box in order to meet consumer demand despite crowded ports and constrained capacity. Mobile warehousing and storage offers an affordable solution.

Read More »
19 April
Ashley Coker Prince

New era of shipping: E-commerce, climate change and data analytics

Shippers who have a deep understanding of their data, with access to comprehensive models, are the ones most likely to win in today’s shipping environment.

Read More »
14 April
Ashley Coker Prince

Sourcing capacity, finding freight don’t have to take all day

Most innovative solutions are inspired by seemingly insurmountable problems. That is exactly how Evotrux was born

Read More »
13 April
Ashley Coker Prince

A healthier planet depends on a greener supply chain

Scientists and government leaders are pushing for a more sustainable supply chain. Consumers are paying attention.

Read More »
05 April
Ashley Coker Prince

Schneider offers digital tools to help shippers compete in tight market

Schneider, a premier provider of trucking, intermodal and logistics services, has expanded its digital marketplace – Schneider FreightPower® – to shippers of all sizes.

Read More »
01 April
Ashley Coker Prince

Autonomous vehicles poised to solve long-term industry ills

With trucking demand expected to surge in lockstep with e-commerce growth, autonomous vehicles offer an innovative solution for an industry with an already strained workforce.

Read More »
Mar - 2021 -
31 March
Ashley Coker Prince

Last-mile delivery made smarter with transit technology

Once regarded as stubbornly resistant to change, transportation and logistics is fast becoming a high-tech industry as entire supply chains reshape themselves around the demands of 21st century consumers.

Read More »
Ashley Coker Prince

No more secrets: Honesty is hallmark of connected future

The rate of technological advancement makes it nearly impossible to rely on in-house developers for every new feature. How do you choose the right third-party partner?

Read More »
29 March
Ashley Coker Prince

Holistic changes necessary to thrive in connected future

Changes in customer demand and rising expectations are helping force the transportation industry to evolve in order to meet the growth of this market.

Read More »
16 March
Ashley Coker Prince

Tech solutions prove useless without real-world collaboration

In an environment as hands-on as trucking, bridging the gap between the digital and physical worlds can prove challenging.

Read More »
08 March
Ashley Coker Prince

Driving business forward in the face of change and uncertainty (with video)

The only certain thing about the market is that it changes. Regardless of the state of the market, however, there are certainties and uncertainties that must be acknowledged.

Read More »
05 March
Ashley Coker Prince

Quality customer service is still a strategy worth betting on

Sometimes the transportation industry can feel a little impersonal. A people-first mindset can help combat that.

Read More »
04 March
Ashley Coker Prince

Coronavirus vaccine distribution one of greatest logistics challenges ever seen

Vaccine distribution is an inherently complex process. The process is further complicated by this specific vaccine’s short shelf life.

Read More »
Feb - 2021 -
26 February
Ashley Coker Prince

Keeping carriers loyal requires more than competitive rates

Competitive rates will convince a carrier to pick up a load, but the right combination of relationship and convenience will keep them coming back to the same broker over and over.

Read More »
23 February
Ashley Coker Prince

Time, money and humanity: Attracting and retaining qualified drivers

Driver turnover is consistently ranked as one of the biggest – and most buzzworthy – problems facing carriers. Research suggests that the solution may be threefold: more home time, higher wages and better treatment.

Read More »
Ashley Coker Prince

Hard-to-find IT talent proves essential to carrier viability

Industry expectations surrounding information access and transparency have grown. Qualified IT professionals are required to meet these new demands.

Read More »
16 February
Ashley Coker Prince

Skill makes all the difference in final-mile space

Consumers do not want their new exercise equipment delivered to their door. They want it unboxed, assembled and ready to use inside their homes. A good final-mile partner makes that possible.

Read More »
Ashley Coker Prince

Forager launches transparent cross-border load board

Carriers moving cross-border freight have not had the same access to loads as those moving loads within the U.S. Forager is working to change that.

Read More »
15 February
Ashley Coker Prince

E-commerce growth furthers interest in direct-from-origin shipping options

A quickly changing retail landscape has sparked interest in more innovative shipping models, including bypassing domestic warehousing with direct-from-origin options.

Read More »
09 February
Ashley Coker Prince

Old-school arts industry embraces tech amid COVID concerns

Fine art logistics provider Masterpiece International saw benefits of technological innovation firsthand when switching from human couriers to high-tech trackers during the coronavirus pandemic.

Read More »
05 February
Ashley Coker Prince

From dry van to drayage: CRST boasts full suite of services

When a single point of contact handles all of a company’s freight needs, customers are rewarded with lower costs, less confusion and more transparent shipments.

Read More »
Jan - 2021 -
29 January
Ashley Coker Prince

Expect tech companies to hone in on user experience in 2021

In 2021, you do not just need to offer a solution; you need to offer a smart solution.

Read More »
28 January
Ashley Coker Prince

Nominations open for 2021 Shipper of Choice award

Nominate industry-leading shippers for FreightWaves’ annual Shipper of Choice award.

Read More »
20 January
Ashley Coker Prince

Turn questionable suspects into actual prospects

The right tool can help brokers turn a measly 5% success rate into sales wins at 50% or more.

Read More »
07 January
Ashley Coker Prince

More than a buzzword: Visibility goes beyond dots on a map

Getting people to think about visibility in a more dynamic and collaborative manner requires dismantling the idea that visibility refers only to a moving dot on a map.

Read More »
Dec - 2020 -
21 December
Ashley Coker Prince

Track record matters when moving fragile, high-value goods

Many companies have had poor experiences shipping fragile goods in the past. The right partner could make all the difference.

Read More »
Ashley Coker Prince

Early tech adoption: Making money in a volatile market

Small and midsize companies – brokers and carriers alike – often wait to adopt new technologies. They are being eclipsed by both larger companies and their less risk-averse peers.

Read More »
Ashley Coker Prince

Drivers still stand to benefit from family-driven environment

No amount of technology can take the place of a warm, inviting work atmosphere.

Read More »
18 December
Ashley Coker Prince

Amazon cements its place as a supply chain leader amid uncertainty

Amazon handles two-thirds of its deliveries in-house as of late 2020 — a rapid departure from the mostly outsourced model the company relied on just a few years ago.

Read More »
17 December
Ashley Coker Prince

Manufacturing proves resilient: What to expect from industry in 2021

FreightWaves partnered with Redwood Logistics to assess the current state of the manufacturing industry and assess where it is headed in the new year.

Read More »
11 December
Ashley Coker Prince

Automatic spot rate tools give shippers an edge in digital marketplaces

To make the best possible match at the best price for everyone involved, shippers post their freight and take market feedback from carriers.

Read More »
Ashley Coker Prince

Visibility is no longer innovative. What’s next?

If visibility has moved from perk to table stakes, what exactly is “the next big thing” now? What innovative technology can companies adopt to help them stand out among their competitors?

Read More »
Ashley Coker Prince

New prebate program makes shared truckload more attractive than ever

Flock Freight designed Instant Prebate to provide automatic cost savings on contracted TL freight. Savings vary by lane, commodity and time of shipment, but they can come in as high as 50% on some loads.

Read More »
09 December
Ashley Coker Prince

Trucking company utilizes technology to attract new drivers

With the bulk of the driver workforce approaching retirement age in the next decade, it is more important than ever to figure out how to attract younger drivers.

Read More »
Nov - 2020 -
26 November
Ashley Coker Prince

What would Thanksgiving be like without truck drivers?

Without truck drivers working tirelessly in the days and weeks leading up to Thanksgiving, stores shelves would be barren.

Read More »
11 November
Ashley Coker Prince

Modern shipping requires both technological innovation and human expertise

Without humans at the helm, the industry’s vast technological gains would be virtually useless.

Read More »
10 November
Ashley Coker Prince

Advanced tech solutions win industry stamp of approval

The transportation industry’s technological renaissance has inspired a new era of innovators – and a new era of holdouts. In a volatile market, the innovators come out on top.

Read More »
06 November
Ashley Coker Prince

Digital freight matching, quick payments focus of industry innovations (with video)

Presenters brought their best to the final demo block of FrightWaves’ free LIVE @HOME conference on Friday afternoon.

Read More »
Ashley Coker Prince

Reigning champ Amazon takes FreightTech 25 third year in a row (with video)

Undefeated champion Amazon (NASDAQ: AMZN) secured first place in the 2021 FreightTech 25 – a position it has held for the past three years. The Seattle-based disruptor – known most widely for its lightning-fast shipping speeds – seems to have a hand in just about every part of the logistics industry at this point.  The […]

Read More »
05 November
Ashley Coker Prince

Innovative companies cut waste, keep drivers safe with tech solutions (with video)

Rapid-fire demos give industry movers and shakers an opportunity to showcase their latest innovations — with added flair and no PowerPoints.

Read More »
04 November
Ashley Coker Prince

Pandemic continues to fuel freighter demand

With passenger planes all but out of commission earlier this year – and still lagging considerably in the fourth quarter – shippers had significantly fewer options for moving their products across the world.

Read More »
Oct - 2020 -
30 October
Ashley Coker Prince

Marketplace model delivers competitive spot rates with full pricing transparency

Spot market transactions are notoriously inefficient and expensive. Digital freight matching can make transactions more straightforward for shippers and carriers alike.

Read More »
29 October
Ashley Coker Prince

Pharma shippers continue to face brutal pandemic demands

Everyone has been impacted by the current political, economic and health climate in the U.S. For the health science industry, these challenges are amplified.

Read More »
28 October
21 October
Ashley Coker Prince

Forager brings new level of transparency to cross-border shipping

Shippers can get instant and spot quotes in mere seconds, book loads and track their freight across borders using SCOUT.

Read More »
Loading Posts