The Playbook

Adam Wingfield Wednesday, September 17, 2025

When Brokers Treat Their Carrier Partners Right, Everyone Wins

The Broken Broker–Carrier Dynamic Ask most small carriers what they think about brokers and you’ll get some version of the same response: “They’re just middlemen, taking their cut and squeezing us dry.” And to be fair, that feeling hasn’t come out of thin air. Too many brokerages treat carriers like interchangeable parts. They chase the […]

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Adam Wingfield Tuesday, September 16, 2025

The Truth About Local Food Service Trucking – Hard Miles, Heavy Cases, and the Grind Behind the Paycheck

When many drivers hear “local route,” they picture early starts, dinner at home, and steady pay. But when it comes to local food service trucking, that image misses a lot of what it really takes. This isn’t dry van drop-and-hook. This is backbreaking work, punishing schedules, constant hustle, and hours behind the wheel — all […]

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Adam Wingfield Friday, September 12, 2025

Load Board Negotiation Secrets – Strategies That Boost Your Rate Without Playing Games

Let’s Be Honest… Most drivers aren’t taught how to negotiate. They’re handed a truck, told to book freight, and shoved out into a market where brokers are often trained—literally trained—to protect the margin. You? You’re just trying to get paid enough to run another week without dipping into your savings. But negotiation is a skill. […]

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Adam Wingfield Thursday, September 11, 2025

The Freight Forecast Nobody Wants – But Everyone Needs

If you’ve been sitting at a fuel island wondering when this market’s going to flip, you’re not alone. And you’re not crazy for thinking it still feels off—because it is. At a recent industry event, the annual FTR Transportation Intelligence Conference, two heavy-hitters in trucking leadership said what many folks in our Playbook community have […]

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Contributed Content Wednesday, September 10, 2025

Impersonation Attacks Are Here To Stay

Impersonation fraud is not slowing down; it is getting smarter. Scammers hack emails, forge documents, and pose as carriers, brokers, or even shippers to steal freight and money. Small fleets and new brokers are prime targets. Protect yourself by locking down email, owning your domain, and vetting every deal before you move.

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