Playbook: Equipment, Maintenance & Tech

Adam Wingfield Friday, September 5, 2025

Behind the Hours – What Your Reefer’s Runtime Is Really Saying

If you run refrigerated freight, you already know reefer maintenance isn’t optional—it’s mission-critical. But there’s one number that quietly determines the health, resale value, and future liability of your trailer more than any other: reefer hours. So many carriers only look at year, brand, or cosmetic condition when buying or selling a reefer trailer. But […]

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Adam Wingfield Friday, August 29, 2025

How to Plan Preventative Maintenance Around Your Freight Schedule Instead of Losing Revenue Days

Preventative maintenance is one of those areas where carriers either run a disciplined system or they run themselves into breakdowns that bleed cash. Too often, maintenance is treated like a disruption instead of a controllable part of operations. A truck goes into the shop and revenue stops. Loads are missed. Customers are frustrated. But here’s […]

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Adam Wingfield Monday, August 25, 2025

Reading Tire Wear Like a Mechanic – What Feathering, Cupping, and Shoulder Wear Tell You About Your Truck

Tires are one of the biggest operating expenses for any trucking company, but some carriers don’t treat them like the diagnostic tool they are. They see tread loss as the cost of doing business, when in reality, tires are trying to tell you what’s wrong with your truck. Every wear pattern—feathering, cupping, shoulder wear—has a […]

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Adam Wingfield Monday, August 25, 2025

How to Implement Your OEM Maintenance Schedule Into Your ELD So You Never Miss a Critical Interval

Every truck you purchase comes with an OEM maintenance schedule. Most ELDs you install has the ability to track miles, engine hours, and time. Yet some small fleets never connect those two together. Instead, they leave maintenance up to memory, paperwork, or worse—driver recall. That’s how critical service intervals get skipped, warranties get voided, and […]

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Rob Carpenter Monday, August 4, 2025

Motive’s $150M War Chest Signals All-Out Assault on Fleet Tech Dominance

Motive Technologies closed a $150 million funding round led by Kleiner Perkins this week, positioning the AI-powered platform for aggressive expansion beyond its dashcam origins. What started as fleet management in 2015 has evolved into an integrated operations platform spanning driver safety, fuel cards, workforce management, and fraud detection, serving nearly 100,000 customers with AI capabilities that achieve up to 80% collision reductions.

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Rob Carpenter Monday, April 28, 2025

Meet Bubba. The AI Voice Assistant Built for Truckers

Meet Bubba, the AI-powered voice assistant designed specifically for drivers. Bubba finds loads, negotiates rates, vets brokers and manages documents while protecting drivers’ profits and time. After decades of everyone but drivers using AI, Bubba finally brings real-world driver-first solutions that let you stay focused on the road while maximizing your margins. Learn why Bubba might just be the smartest, toughest, “Say no to Cheap Freight” dispatcher you’ll ever have.

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