Playbook: Equipment, Maintenance & Tech

Adam Wingfield Monday, August 25, 2025

Reading Tire Wear Like a Mechanic – What Feathering, Cupping, and Shoulder Wear Tell You About Your Truck

Tires are one of the biggest operating expenses for any trucking company, but some carriers don’t treat them like the diagnostic tool they are. They see tread loss as the cost of doing business, when in reality, tires are trying to tell you what’s wrong with your truck. Every wear pattern—feathering, cupping, shoulder wear—has a […]

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Adam Wingfield Monday, August 25, 2025

How to Implement Your OEM Maintenance Schedule Into Your ELD So You Never Miss a Critical Interval

Every truck you purchase comes with an OEM maintenance schedule. Most ELDs you install has the ability to track miles, engine hours, and time. Yet some small fleets never connect those two together. Instead, they leave maintenance up to memory, paperwork, or worse—driver recall. That’s how critical service intervals get skipped, warranties get voided, and […]

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Rob Carpenter Monday, August 4, 2025

Motive’s $150M War Chest Signals All-Out Assault on Fleet Tech Dominance

Motive Technologies closed a $150 million funding round led by Kleiner Perkins this week, positioning the AI-powered platform for aggressive expansion beyond its dashcam origins. What started as fleet management in 2015 has evolved into an integrated operations platform spanning driver safety, fuel cards, workforce management, and fraud detection, serving nearly 100,000 customers with AI capabilities that achieve up to 80% collision reductions.

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Rob Carpenter Monday, April 28, 2025

Meet Bubba. The AI Voice Assistant Built for Truckers

Meet Bubba, the AI-powered voice assistant designed specifically for drivers. Bubba finds loads, negotiates rates, vets brokers and manages documents while protecting drivers’ profits and time. After decades of everyone but drivers using AI, Bubba finally brings real-world driver-first solutions that let you stay focused on the road while maximizing your margins. Learn why Bubba might just be the smartest, toughest, “Say no to Cheap Freight” dispatcher you’ll ever have.

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Rob Carpenter Monday, April 28, 2025

Motive’s Vision 25 Conference Reimagines Fleet Safety Culture with AI and a Personal Touch

At Motive’s Vision 25 Summit, fleet leaders saw firsthand how AI-powered tools can transform safety, efficiency and driver culture. With new AI features like Motive AI Coach, real-time fatigue detection, fraud prevention and natural language analytics, Motive emphasized that technology should serve, not replace the people behind the wheel. Real-world success stories and a major courtroom win against Omnitracs reinforced that Motive’s future isn’t just built on innovation, but on trust, transparency and tangible results for fleets ready to lead the next era of trucking.

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Rob Carpenter Tuesday, April 15, 2025

Fleets Face Privacy Challenges as Workplace Surveillance Looks at Major Overhaul

A proposed California law, Assembly Bill 1331, could upend how trucking fleets monitor drivers by prohibiting dashcam and GPS surveillance during off-duty periods, even inside the vehicle. If passed, the bill would redefine off-duty time as private, creating costly compliance challenges and raising concerns about safety, theft prevention, and liability. With $500 penalties per violation and the potential for lawsuits, fleets operating in California, and nationwide, may need to rethink how they balance privacy with operational oversight.

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Rob Carpenter Tuesday, April 8, 2025

Fleets Face Privacy Challenges as Workplace Surveillance Looks at Major Overhaul

A proposed California law, Assembly Bill 1331, could upend how trucking fleets monitor drivers by prohibiting dashcam and GPS surveillance during off-duty periods, even inside the vehicle. If passed, the bill would redefine off-duty time as private, creating costly compliance challenges and raising concerns about safety, theft prevention, and liability. With $500 penalties per violation and the potential for lawsuits, fleets operating in California, and nationwide, may need to rethink how they balance privacy with operational oversight.

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Rob Carpenter Monday, March 24, 2025

Fuel Conservation Strategies for Fleets

Fuel is one of the largest expenses for trucking fleets, making conservation strategies essential for long-term profitability. By leveraging technology such as fleet fuel cards, AI-powered route optimization, and real-time driver monitoring, fleets can reduce waste, improve efficiency, and prevent fuel fraud. Implementing preventative maintenance, minimizing idling, and optimizing routes are key to ensuring every gallon is used effectively. With fluctuating diesel prices and tightening margins, adopting a data-driven fuel management approach is necessary for survival in today’s trucking industry.

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Rob Carpenter Monday, March 24, 2025

Fleet Technology to Keep Fleets Prepared For CVSA Safety Blitzes in 2025

CVSA enforcement blitzes like International Roadcheck, Operation Safe Driver Week, and Brake Safety Week can make or break a fleet’s compliance record. Failing an inspection means out-of-service violations, increased ISS scores, and higher insurance costs. The key to staying ahead? Proactive fleet technology. AI-powered dashcams, electronic DVIRs, predictive maintenance systems, and compliance automation help fleets avoid costly violations. With FMCSA safety ratings on the line, adopting these tools ensures that fleets remain inspection-ready year-round because trucking compliance isn’t seasonal.

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Rob Carpenter Thursday, February 20, 2025

How Fleets Can Select and Qualify the Best Available Drivers

A CDL is just a license. What separates top fleets from struggling ones is how they qualify, select, and retain drivers who fit their operations. A one-size-fits-all hiring approach leads to turnover, compliance risks, and operational inefficiencies. Successful fleets go beyond FMCSA minimums, assessing experience, cultural fit, and skill set alignment to ensure long-term success.

Leveraging technology for applicant tracking, telematics-based risk assessment, and continuous compliance monitoring, fleets can reduce costly hiring mistakes and build a stable, safety-first workforce. Hiring the right drivers is about protecting your business and driving long-term profitability.

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Rob Carpenter Thursday, February 20, 2025

A Practical Guide to Truck Dispatching Services

Truck dispatching is about maximizing efficiency, reducing downtime, and ensuring compliance. The best dispatchers are logistics strategists, connecting drivers with freight, optimizing routes, and handling regulatory and admin tasks so carriers can focus on the road.

With freight markets fluctuating and compliance requirements tightening, owner-operators and small fleets are increasingly turning to dispatching services to stay competitive. The right dispatcher can boost earnings, minimize deadhead miles, and streamline back-office operations. But with so many services available, how do you know which one adds value and which one just takes a cut?

This guide breaks down the role of dispatching services, the benefits of outsourcing logistics, and how to find a dispatcher who actually improves your bottom line.

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Rob Carpenter Monday, February 17, 2025

Understanding Spot Freight

Spot freight is the wild card of trucking that offers flexibility, fast solutions, and sometimes, unexpected windfalls. But is it a viable long-term strategy, or just a short-term fix for supply chain disruptions?

This article breaks down how spot freight works, what determines its pricing, and why shippers turn to it instead of contract freight. While it provides an immediate solution for last-minute loads and market shifts, it also comes with financial unpredictability. Learn how businesses can strategically use spot freight to complement their shipping strategy while maximizing opportunities and minimizing risks.

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