New limits: More ships can transit this key cargo chokepoint

The Panama Canal Authority will increase the number of daily Neopanamax-lock transits to 10 beginning Oct. 15, lifting total daily capacity across the Neopanamax and Panamax locks to 33 slots as water conditions improve, the authority said Tuesday.

The increase is based on present and projected Gatun Lake levels, following near-average rainfall in the canal watershed and water-conservation measures at the locks. 

The authority also said, effective immediately, it has restored the maximum authorized draft for Neopanamax vessels to 49 feet.

The new allocation marks the Canal’s most recent easing of drought-related operating restrictions. The authority previously reduced daily transit capacity and imposed draft limits as a prolonged water shortage lowered Gatun Lake, the principal reservoir supplying water to the locks.

The change matters for ports such as New York-New Jersey, Norfolk, Savannah, Charleston, Miami, Houston and New Orleans, where delayed canal passages can cascade into late berth arrivals, disrupted rail connections, chassis imbalances and unpredictable terminal workloads. The prior cuts reduced total daily capacity to as few as 32 ships in mid-September.

The immediate draft increase lets ships carry more cargo through the canal. A 10,000-TEU containership can lose roughly 450 TEUs of carrying capacity for every foot of draft restriction, according to one industry estimate.

Despite the added capacity and deeper draft allowance, the authority said the watershed remains in deficit and cautioned that its transit reservation, or booking, system is still the only means of guaranteeing a crossing date. Vessels arriving without a reservation could face indefinite delays.

Read more articles by Stuart Chirls here.

Read more:

Suez return speeds up Savannah India service by 10-14 days

No mention of U.S.-China ship taxes in trade truce

Hapag-Lloyd revises Zim offer as Israeli approval concerns persist

But no pandemic high: Asia-US container rate at $9,600

New data shows Suez route transits rose 27% in August

Daimler Truck: concerned about using cash to avoid new NoX rules

(Editor’s note: an earlier version incorrectly attributed a statement to the Engine Manufacturers Association. The statement came from the Manufacturers of Emission Controls Association.)

Madras, Oregon–As the truck manufacturing community awaits word on what the final rule on NoX emissions from heavy and medium duty vehicles will be, Daimler Truck North America (Frankfurt/XETRA: DTNA) is expressing concern about one possible provision aimed at easing the regulatory burden.

In a gathering of the media here at DTNA’s proving ground and test track in the region known as the High Desert of Oregon, in the state where the company has its corporate headquarters, the proposed amendments to the nitrogen oxide (NoX) rule that were released in July by the Environmental Protection Agency served as a backdrop to the primary reason for the gathering: the release of the Detroit 6 engine from Daimler that is designed to meet the specifications.

Various Daimler officials made clear in multiple statements at the press briefing that regardless of the outcome of the amendment process, the Detroit 6 engine already meets the standards.

The comment period for the amendment process closed in late August. The core part of the rule that is to go into effect next year was not part of the amendment process: the standard that will tighten NoX emissions to 0.035 brake horsepower-hour (bhp-hr) from the earlier standard of 0.2. That’s staying in place.

Warranty changes get big backing

The trucking industry for the most part embraced several of the changes. In particular, a requirement for extended warranties has been rescinded. The new proposed standard is what’s in place now: a 5-year/100,000-milie emissions warranty rather than a warranty of 10 years and 450,000 miles.

At the Oregon event, Dan Potter, manager of product compliance and regulatory affairs at Daimler, said in a presentation that the company “believes that the EPA did a good job when they wrote this rule, creating flexibility, building it into the rule, and we believe it helps support the product we are intending to bring in 2027 and further years.”

Specifically on keeping the current warranty rule in place, Potter said in a separate interview with FreightWaves that “we think in terms of impact to the customer, the proposal to get rid of the warranty extension for 2027 is going to make the biggest bottom line impact.”

Shifts in DEF policy

The proposals also call for significant changes to “deratement” of engines running low on diesel exhaust fluid (DEF), substituting various warnings for the current practice of drastically slowing a vehicle. But one thing that is not happening: DEF disappearing. The proposed rule had received online disinformation that suggested DEF was being phased out. It is not. 

The proposed changes in DEF usage in the amendments would be the second major change to DEF policy this year. The elimination of DEF sensors earlier this year to help combat deratements, particularly in agricultural applications, was the first. 

But the proposed amendment that Daimler is resisting is what is known as non-compliance penalties (NCPs), which would allow an engine manufacturer to pay fines with full disclosure that its engines are not in compliance with the NoX standard. (This would be different from a non-compliant engine manufacturer now, where they would be subject to potential harsher fines under the Clean Air Act after being charged by the Environmental Protection Agency.)

Potter said non-compliance penalties are permitted as a tool under the Clean Air Act. “Federal law governs how and why the EPA is supposed to use them,” Potter said. “They can or must be used when there is a manufacturer that is unable to meet standards for technological reasons.”

Not what they said earlier

Potter said all the major engine manufacturers had said at one point they could meet the 0.035 NoX standard. “I have quotes from all of them that say we’re well prepared,” Potter said.

But that has changed. 

Potter did not mention any particular manufacturer. But a spokeswoman for Daimler pointed to a comment made on the second quarter earnings call for truck manufacturer PACCAR (NASDAQ: PCAR) which suggested just paying the penalties might be an acceptable business strategy, at least for now.

“Maybe the situation is very leveling now and maybe to our advantage a little bit in that the NCPs are allowing everybody to make sure we get the right products out there validated so the customers get the experience with the products, they get the experience with our products and the quality of product we’re able to introduce in a more gradual way versus it being a step change,” PACCAR CEO R. Preston Feight said on the call. 

Cheaper to break the rules?

Feight added that the level of fines under the NoX rule NCPs would be around $6,000 to $7,000. But given other estimates that the cost of ensuring an engine meets the NoX standard through engineering might be as much as $15,000, those fines may look attractive.

Companies that are eyeing the NCPs as a strategy rather than a punishment are “planning to use these NCPs for reasons of economic importance rather than technological ones,” Potter said. “So we believe that there’s a risk here to the rule. We believe that this contravenes what Congress specifically sets out on what performance penalties are intended to be used for.” 

Potter’s view is backed by the Manufacturers of Emission Controls Association.

In its comments to the amendments’ proposed rulemaking, the group argued the NCP program would not be fair to companies that made the investments needed to make compliant engines. 

“Clean mobility suppliers have invested in developing technologies and manufacturing capacity for the past 10 years in advance of implementing these model year 2027 and later heavy-duty standards and depend on policy stability to avoid stranded investments,” the association wrote. “The option to use expanded credit allowances and NCPs puts those investments and associated jobs at risk. It is our position that the current regulation as finalized in 2022 includes sufficient lead time and compliance flexibility for heavy-duty engine OEMs.”

That view was also backed in the comments by a group of attorneys general from a group of blue-leaning states. 

“The Proposal would allow manufacturers to use NCPs in lieu of meeting the emission standard for 2027 and later model year heavy-duty vehicles, despite the fact that the criteria for establishing NCPs have not been met,” the state officials said. “This is fundamentally at odds with the Clean Air Act’s mandate that EPA set standards that reflect the greatest degree of emission reduction achievable, as it creates a pathway for manufacturers to disregard that standard in the first instance.”

Potter noted several times that the proposed amendments are just that: proposals. The shape of the final rule may take months to emerge.

But regardless, the Detroit 6 engine will be available on the Freightliner Cascadia that will be available in the upcoming model year.

A gripping safety demonstration

While the reason for the press gathering was primarily the launch of the Detroit 6 and its compliance with the new NoX rules, it also gave Daimler officials a chance to show off to the media the latest features of Daimler’s Active Break Assist (ABA).

Daimler is not the only manufacturer with that feature, designed to autonomously halt a vehicle that is in danger of colliding with another vehicle that may have blown a stop sign or red light, one that turned into oncoming traffic or a vehicle that is stopped and at risk of being rear ended by a truck driver that failed to stop in time. 

It’s a powerful demonstration, with a freight journalist in the passenger seat as the company driver heads straight for a small “vehicle” made of soft materials. That demonstration was undertaken numerous times until all the scribes in attendance had a shot in the passenger seat.

It’s a process made possible by GPS, with the two vehicles–the truck with ABA and the “crash test dummy” car–starting from carefully-calibrated spots on the test track in Oregon. 

The idea is that the truck will be planned to barely miss the vehicle mockup. On one of the demonstrations, the truck did slightly clip the fake car, leading to a lengthy delay to re-calibrate location. But otherwise the media was treated to a series of close calls. 

More articles by John Kingston

Some judicial skepticism of non-domiciled rule in Lujan arguments

Another aspect of Montgomery: it might make human brokers more valuable

Per diem: one approach is stable, other is higher

Finalists Announced for 2026 Transition Trucking: Driving for Excellence Award

CHILLICOTHE, OH., Sept. 28, 2026 – Finalists for the 11th annual “Transition Trucking: Driving for Excellence” award were recently announced by Kenworth Truck Company, Fastport, and the U.S. Chamber of Commerce Foundation’s Hiring Our Heroes program. This distinguished award celebrates military veterans who have successfully transitioned into professional truck driving careers. Following a thorough nomination and review process and culminating with a final public vote, the program will honor and reward America’s top rookie military veteran drivers.

In Ohio last week, 11 semi-finalists — the “Elite 11” — were distinguished guests at a recognition dinner held at the National Veterans Memorial and Museum in Columbus. The following day, the Kenworth truck manufacturing plant in Chillicothe hosted the event where finalists were announced, along with an exclusive behind-the-scenes tour of Kenworth’s flagship manufacturing facility. While in Columbus, the drivers sat for interviews with the award program and recorded their stories for the museum’s StoryCorps archive.

In the weeks leading up to the Ohio events, the semi-finalists appeared on SiriusXM’s Road Dog Trucking Radio and sat for long-form interviews with PodWheels, which were featured in The Trucker.

This year’s class is the most senior in the program’s history, with six of the eleven semi-finalists leaving service at E-7 or above, including two Sergeants Major. Registered Apprenticeship again shaped the field: 60% of the nominations received came from drivers who are completing or have completed a U.S. Department of Labor Registered Apprenticeship program, and five of the Elite 11 are apprentices today.

Finalists for 2026 are summarized below in alphabetical order by last name:

Finalist #1  Mohammad Arzola, U.S. Marine Corps (E-9), Patriot Group International

Sergeant Major Mohammad “Mo” Arzola enlisted in the United States Marine Corps in 1997 and served 27 years as a machine gunner, drill instructor and senior enlisted leader, with assignments including 3d Battalion, 5th Marines, 1st Marine Raider Battalion, and multiple aviation commands as squadron sergeant major. He deployed in support of Operations Enduring Freedom and Iraqi Freedom, earning the Purple Heart and the Combat Action Ribbon. A San Antonio native, Mo graduated from California Career Schools and logged more than 100,000 safe miles to earn the Spirit of HEB Award before driving for Patriot Group International.

Finalist #2  Monica Brooks-Buck, U.S. Army (E-7), Werner Enterprises

Monica Brooks-Buck is a retired U.S. Army veteran with nearly 25 years of service, including more than 20 years in logistics as a 92Y supply specialist and an Army Master Driver. She graduated from the Truck Driver Institute in Saucier, Mississippi, and joined Werner Enterprises in September 2025, where she is a registered apprentice in the Werner Enterprises Truck Driver Apprenticeship. Monica drives as part of a professional team with her husband while pursuing studies in information technology. She belongs to the Women In Trucking Association and Disabled American Veterans.

Finalist #3  Daniel Doss, U.S. Air Force (E-5), Melton Truck Lines

Staff Sergeant Daniel Doss was raised in the San Francisco Bay Area and enlisted in the U.S. Air Force in 2015, serving 10 years as a fuels specialist. He supported humanitarian relief operations following Hurricane Michael, served on the Base Honor Guard rendering final military honors to veterans, and led fuel operations and maintenance teams stateside and on deployment to the United Arab Emirates. Daniel graduated from Troops Into Transportation at Fort Benning and joined Melton Truck Lines in September 2025, where he drives flatbed as a registered apprentice. He and his wife have three children.

Finalist #4  Brandon Ward, U.S. Navy (E-8), Werner Enterprises

Senior Chief Petty Officer Brandon Ward retired twice before he ever climbed into a Class 8 truck. He served more than 22 years in the U.S. Navy as a Master-at-Arms and Expeditionary Warfare Specialist, then built a senior career with the Department of Homeland Security, where he served as a hiring official and sat on recruitment teams that brought transitioning service members into the federal workforce. Brandon graduated from Roadmaster Drivers School in Orlando in September 2025 and joined Werner Enterprises later that month as a registered apprentice. A husband and father, he continues to mentor veterans through their own transitions.

Finalist #5  Gary W. Williams, U.S. Army (E-9), Stevens Transport

Command Sergeant Major Gary W. Williams served 31 years in the U.S. Army as a leader, a medic and a mentor, retiring as a Chief Medical NCO. He graduated from Southern Careers Institute in January 2026 and joined Stevens Transport weeks later, where he has built a stellar safety record and taken to the autonomy and accountability the job demands. Soldiers he once led still call him for advice, and he makes himself available to them. Gary supports the Travis Manion Foundation, turning out for its walks, marches and hikes.

The five finalists represent four branches of the U.S. Armed Forces — the Army, the Navy, the Marine Corps and the Air Force.

Under the “Transition Trucking: Driving for Excellence” recognition program, Kenworth will provide the grand prize for the 11th consecutive year. This year’s award is a T680 equipped with a 76-inch sleeper and the PACCAR Powertrain featuring the PACCAR MX-13 engine, PACCAR TX-12 automated transmission, and PACCAR DX-40 tandem rear axles.

The T680 also includes the latest in driver assistance systems, including Kenworth’s DigitalVision Mirrors, Bendix Fusion Adaptive Cruise Control (ACC) Stop and Auto Go, and Lane Keeping Assist with Torque Assisted Steering. The 76-inch sleeper features a Diamond VIT interior in charcoal with high-quality leather driver and passenger seats with titanium accents that are fully heated and cooled. The Kenworth T680 also includes the latest in driver amenities, including a factory-installed refrigerator, a rotating work table, and space for the everyday conveniences that bring the comforts of home to the road. 

While the grand prize winner will drive away in a state-of-the-art Kenworth T680 truck, the program also ensures every finalist is recognized. The runner-up will receive a $10,000 award and the remaining finalists will each receive a $5,000 prize, underscoring the program’s commitment to the success of all honorees who served and are excelling in the commercial trucking industry. All five finalists and the overall winner will also receive prize packs from Road Dog Care Co., OOIDA and Truck Parking Club.

All five finalists will travel to the United States Military Academy at West Point in December as guests of the program, taking part in a slate of experiences built around the Veteran Ready Summit ahead of the winner announcement.

“These five finalists carry the leadership and judgment that define a military career into the driver’s seat, and they have done it in their first year on the road. Celebrating the accomplishments of this elite group is a special honor each year, and we look forward to awarding the keys to the grand prize Kenworth T680 truck to this year’s winner at West Point,” said Sarah Abernethy, Kenworth’s director of marketing communications.

Eric Eversole, President of Hiring Our Heroes and a Vice President of the U.S. Chamber of Commerce, remarked, “The Transition Trucking award campaign continues to spotlight the extraordinary contributions veterans are making in the transportation industry. These five finalists show transitioning service members exactly what a trucking career can offer, and how quickly it can be built.”

Brad Bentley, President of Fastport, added, “This is the most senior group of drivers we have ever put in front of the Selection Committee, and more of them came to us through Registered Apprenticeship than in any year prior. Our five finalists are still serving their country, just with a different set of keys.”

The Transition Trucking contest continues to serve as a beacon for veteran drivers, showcasing the incredible opportunities available within the trucking industry. Public voting for the award will be held from November 1 through Veterans Day, November 11, and is an important factor in the Selection Committee’s final deliberations. The final winner will be revealed on December 15 at the Veteran Ready Summit at the United States Military Academy at West Point.

About Kenworth Truck Co.

Kenworth Truck Company, founded in 1923, specializes in the design and manufacture of The World’s Best® heavy- and medium-duty trucks. As a leader in the development of advanced clean diesel powertrains, zero and near-zero emissions vehicles, connected truck technologies and advanced driver assistance systems, Kenworth is creating transportation solutions to drive a better world. Kenworth’s Internet home page is at www.kenworth.com. Kenworth is a PACCAR company.

Trimble upgrades 4 Carrier TMSs to work with AI agents

Rob Painter speaks at Trimble Insight 2026 in San Diego, where the company unveiled AI agent-ready TMS updates

SAN DIEGO — Trimble is making four of its long-running carrier transportation management systems browser-based and agent-ready, the company announced Monday at its Insight 2026 conference. Carriers on Innovative, TruckMate, TMW.Suite and Fuel Dispatch get the changes as updates to the software they already run, with no platform migration required.

The TMS updates were among nearly 20 features and enhancements Trimble showed at the conference, spanning in-cab navigation, private-fleet planning, shop maintenance, yard operations and its Arc Agent AI tool.

“Our mission is to bring innovation directly into customer workflows without forcing disruptive platform overhauls,” said Michael Kornhauser, sector vice president of Transportation & Logistics at Trimble, in the company’s announcement.

On stage, Kornhauser said TMS modernization has usually meant disruption: change to manage, data to move, integrations to replace and teams to prepare. A TMS sits at the center of a carrier’s operation and can carry years of configuration, he said.

What changes in the four carrier systems

Innovative moves to a browser-based workflow with more visual planning. TruckMate’s day-to-day workflow for customer service reps now runs in a cloud-hosted, mobile-responsive web interface alongside a carrier’s existing TruckMate environment, so data, history and workflows stay in place.

TMW.Suite gets a browser-based back-office billing view that pulls details, charges, pay and references into one screen. The Fuel Dispatch update starts with the dispatcher’s day: viewing inventory, taking orders, planning the shift and assigning loads to drivers.

Behind the new screens, Trimble built a set of APIs to make the systems easier to integrate and an MCP, or Model Context Protocol, layer. Kornhauser described the layer as a secure, standardized way for agents to reach the right tools and information inside a TMS.

According to Trimble, the updates require TMW.Suite v2024.5 or higher, TruckMate v26.3 or higher, Innovative v2025.3 or higher, and Fuel Dispatch v2024.5 or higher. Trimble TMS, the cloud-native truckload system the company launched at last year’s Insight, stays in the lineup for growing North American carriers and small and midsize operators.

The company’s keynote began by comparing AI innovation to a historical example. Factories that swapped steam engines for electric motors saw productivity barely move for nearly 30 years, said Rob Painter, president and CEO of Trimble, because owners put the new motor in the old engine room and kept running the same belts and pulleys.

“Today, AI is our electric motor. And the trap that every company faces today is the same: bolting a new power source onto an old operational architecture,” Painter said. “Using AI to speed up the same tasks and the same legacy processes and wondering why the gains are marginal.”

Monday’s TMS updates apply that argument to the software carriers already run.

Arc Agent adds an RFQ skill

Painter said Arc Agent, which Trimble launched in August, avoids the trap because it was built inside Trimble’s network. He put that network at more than 1 million trucks and more than $60 billion in freight.

Arc runs as a single agent that picks up skills. Catalog skills include Order Entry, which reads an incoming order and prepares it for the TMS, and Contract Intake, which organizes the terms in rate contracts for review. The newest, an Intelligent RFQ Builder added Monday, is built for shippers and capacity buyers. It structures lanes from rate data the user supplies and prepares the request for quotes.

Customers can also build custom skills by describing the work in plain language, with no code. Kornhauser cited a skill that updates currency conversions every day in TMT and TruckMate. One currency-conversion build took roughly 35 minutes, FreightWaves’ Noi Mahoney wrote.

Arc records every action in an audit trail and hands exceptions back to a person, Kornhauser said. Arc is sold as a single-tier subscription that includes 10 hours of agent working time a month, with overage hours available.

Planning, navigation and shop tools

For private fleets, Trimble added autonomous planning to Appian Fleet Assistant. The tool learns an operation’s customer commitments, driver preferences and equipment needs, then builds multi-stop plans in seconds. Planners can review its recommendations or let it plan on its own. The feature is a licensed add-on for existing Appian Fleet Assistant customers.

“You needed a person who had spent the last 25 years memorizing that store number 42 only accepts deliveries behind the alley, and you’ve got to get there by 7 a.m.,” Kornhauser said. “But if your go-to veteran planner falls sick or happens to retire, chaos ensues.”

CoPilot Driver Assistant adds voice AI to Trimble’s in-cab navigation app for users on CoPilot v11.4. A driver can tell CoPilot they need a break, and it checks the route and hours of service, then searches a database of more than 6 million places for a stop. Drivers can reserve parking through Truck Parking Club and hotel rooms through Engine inside the app, he said.

Route Orchestration for PC*MILER lets planners set a preferred route for a lane by time, distance, tolls, total cost or safety, and the driver’s CoPilot runs that same route. PC*MILER turned 40 in June and processes 5.5 billion routing requests a month, he said.

In the shop, AI invoice scanning in TMT Fleet Maintenance now batches up to 100 vendor PDF invoices at once, 10 times the previous version’s capacity, and maps parts and repairs to VMRS codes, Kornhauser said. The company said the tool has saved more than 136,000 minutes across 19,500 invoices compared with manual entry.

Trimble Dock & Yard added Advanced Trailer Orchestration for shipper and 3PL customers. It ties appointments set by a facility’s actual dock capacity, a carrier portal for booking visits, live arrival exceptions and each trailer’s next move into one record.

“What you see today is just the start. There are many more workflows to follow,” Kornhauser said of the TMS updates.

Why it matters: Carriers on four Trimble TMS platforms can add browser workflows and AI agent access through updates, skipping a migration that Trimble’s Michael Kornhauser said has usually meant moving data, replacing integrations and preparing teams.

Trimble keeps freight business sale on the table while unveiling new AI tools 

SAN DIEGO — Trimble’s review of its transportation and logistics business remains underway, and multiple outside parties remain interested in the unit, CEO Rob Painter said Monday at the company’s Insight 2026 conference.

Painter offered no timetable or indication that a sale has become more likely. Asked whether the review could also include a spinoff, he said its purpose was to determine what would be best for customers, employees and shareholders.

“There is no update,” Painter told reporters at an executive media round table. “Most strategic reviews end up with continuing to do what we do.” He said Trimble is operating the business as usual and that he is “super, super … comfortable to be the ongoing owner of the business.”

Trimble (Nasdaq: TRMB) disclosed in August that it had received credible, unsolicited interest from multiple parties and had launched a strategic review with financial adviser Goldman Sachs. Painter confirmed Monday that the review is ongoing and, when asked whether interest still exists from multiple parties, answered: “Yes to everything you said.” 

Painter characterized the transportation unit as a scarce asset with a distinctive network and technology portfolio, saying Trimble has an obligation as a public company to consider credible approaches.

“It’s not surprising to me that we’ve had inbound interest,” Painter said. “It’s a scarce asset, a scarce set of capabilities. We’re a public company. We have a fiduciary obligation to the shareholders to listen if we have credible interest.” 

Trimble has not indicated when the review will conclude or what its ultimate outcome might be.

“We hope to wrap up the review,” he said. “I’m super comfortable if I’m back in front of you again in weeks, months, or a year from now at our next conference and we’re executing the playbook because that’s how we’re operating right now.”

Painter also left open the possibility that the strategic review could result in the transportation business becoming a separate company.

He declined to speculate about what Trimble’s exposure to trucking would look like if the transportation business were ultimately sold.

“My view is this is a Trimble business and let’s say until it’s not, if that’s the case,” Painter said. “I’m super, super — I can’t emphasize that enough — comfortable to be the ongoing owner of the business.”

“This business is a terrific business with an exciting future providing real value and unique value,” he added.

Trimble pushes AI into existing trucking systems

The comments came as Trimble used its annual Insight conference to demonstrate that investment in the transportation segment is continuing during the strategic review.

The company unveiled technologies centered on voice AI, route and trailer orchestration, automated maintenance and transportation management systems designed to support AI agents.

Michael Kornhauser, who leads Trimble’s transportation operations in North America and its applications business, said the company’s modernization strategy is intended to let existing customers begin using AI without undergoing expensive, disruptive replacements of longstanding TMS platforms.

Trimble’s latest TMS release provides an updated experience designed to support AI while allowing fleets to retain existing systems and integrations.

“We felt that that was the quickest way to get our customers in their existing systems to a place where AI can impact their business today,” Kornhauser said.

The approach means customers don’t have to immediately disconnect technology and integrations accumulated over decades, he said.

“For now, there’s not a big lift. There’s not a big risk,” Kornhauser said.

Trimble executives also highlighted Arc Agent, which the company is developing around a single AI agent capable of acquiring multiple skills rather than deploying separate agents for individual tasks.

Philipp Pfister, vice president of Transporeon- a Trimble company, described Arc Agent as functioning somewhat like another employee: Users can teach it a task, verify its work and gradually give it greater responsibility as trust develops.

The goal is for Arc Agent to operate across freight processes ranging from procurement and execution to settlement and across shippers, carriers, brokers and other participants.

Trimble said customers will also be able to create skills tailored to their own operations instead of relying exclusively on predefined applications.

Kornhauser cited one example involving currency conversion for TMT Trucking. A capability that he said traditionally might have required a three- to six-month proof of concept, custom coding and professional services was created in Arc in roughly 35 minutes.

“You don’t have to have an engineering degree to build a skill,” Pfister said.

AI brings security questions

Painter acknowledged that adoption of autonomous AI also introduces questions about governance, cybersecurity and protection of proprietary information.

Customers can connect Trimble and non-Trimble data, he said, but businesses experimenting with AI quickly encounter questions about controlling access and preventing sensitive data from escaping their organizations.

“Pretty quickly, you go from, wow, this is pretty cool to wait a minute, how are we going to govern this?” Painter said.

He said Trimble spends “tens and tens of millions of dollars every year” on cyber resilience.

Pfister said Arc Agent incorporates a human-in-the-loop model in which users can approve actions and provide feedback, while the system maintains a trail of actions that can be reviewed.

“The data of our customers is like the number one priority that we have,” Pfister said. “We need to protect the data of our customers at any point in time.”

Mexico freight gets more attention

Trimble is also expanding technology aimed at increasingly complex U.S.-Mexico freight movements.

Asked during the roundtable how AI and orchestration technology could improve cross-border freight, Kornhauser pointed first to Trimble’s mapping and routing capabilities.

“We’re doing a lot to enhance our Mexico Maps data,” he said.

Trimble has roughly 6 million mapped places in North America and is adding more locations in Mexico, particularly truck-relevant points associated with cross-border movements.

Kornhauser said improved mapping can give carriers greater visibility into cross-border shipments, while Trimble’s TMS products also support those movements.

“We see the same thing — there’s an increased volume, there’s a lot of complexity,” Kornhauser said. 

The Mexico investments underscore the scope of the transportation technology operation Trimble is considering whether to retain, spin off or potentially sell.

Painter, however, emphasized that no decision has been made.

For now, Trimble executives said they are continuing to invest in the business, including integrating capabilities from Transporeon, which Trimble acquired in 2023.

Painter described that acquisition as a strategic success and said its capabilities give Trimble a platform to connect different participants and processes across freight transportation.

“We think it’s got a bright future ahead of it,” Painter said.

Why it matters: Multiple parties remain interested in Trimble’s freight technology business, but its CEO says the strategic review has no announced outcome, as the company continues to roll out new AI-powered freight technology.

AI’s buzz in trucking is justified: Trimble panel 

San Diego–Lee Klaskow, the senior analyst for logistics at Bloomberg, has seen a lot of hyped technology in his years covering the industry. 

Many of them have not panned out. But he’s sold on AI.

In a morning session on day of the Trimble Insight (NASDAQ: TRMB) conference here, after leading executives at Trimble had spoken of AI much of the morning, Klaskow appeared on a panel with Craig Fuller, the CEO of FreightWaves, and Alex Formoso, the executive vice president for procurement and supply chain at Polyglass U.S.A., which manufacturers roofing products.

“I’ve been covering this space for some 20-odd years,” Klaskow said. “It’s the first technology hype that’s actually worth the hype.”

Remember blockchain?

He rolled through other technologies that have grabbed the spotlight over the years: autonomous vehicles (“we’ve been talking about autonomous for maybe 25 years”) and blockchain. “There’s all these other things that came and went,” Klaskow said.

“With AI, we’re definitely seeing the benefits,” Klaskow said. “Whether it’s a broker using to let you know there’s a missed pickup to figuring out when the next pickup should be, or customer service or rate pricing or route optimization.”

He cited the experience of C.H. Robinson (NASDAQ: CHRW) whose proof of its AI success is evident in its rising revenue and profitability even as it cuts headcount substantially. 

Brokers eager, carriers less so

Fuller said brokers make the best customers for new technology because “effectively these guys are the day traders of the industry. They’re the ones that are most willing to adopt far more than the asset carriers.”

Selling any sort of new technology to asset-based carriers, he said, “is a very long sales cycle. They tend to be much more cynical about improvements.” But Fuller added that is a natural outcome of being in a business “where you have to pay attention to every penny.”

But for brokers, he said, “they’re interested in anything that can give them the edge to buy more efficiently.”

“There’s only two ways to make money in brokerage,” Fuller said. “Either your margin expands on a per transaction basis, or you do more loads.” But with heightened regulatory scrutiny over what sort of carriers brokers are employing, broker margins are compressing, Fuller said.  

“So the only way brokers are going to increase their profits is to do more volume, and AI is a way to help them optimize that solution,” he added.

Take caution in your approach

But there was caution on the panel as well. For example, Fuller said he was a board member at a company where AI was implemented with few results to show for it, except for one big negative: the drivers hated it. 

“The next board meeting, the management came back and said ‘we’ve gotten no more productivity. In fact we’ve upset our drivers.’”

The key, he said, is not to put AI “between you and your most important resource.”

Formoso said something similar. 

Representing the shipper point of view, Formoso said Polyglass is regularly bombarded with emails and phone calls. The format of them is usually the same, as he described it: “You know, we could do everything for you. We are a broker.”

The response, Formoso said, is “delete, delete, delete.”

But the contrast that does get his attention, Formos said, is a broker that knows, for example, that Polyglass moves product from Texas to Florida “and I see that you do eight or nine per week.” A potential backhaul might be offered, he said.

Doing its homework

That’s a sign the broker has “done a little bit of homework,” Formoso said. “Now I’m not just an email.”

Fuller, in comments he has made in other forums, said the current freight market is “the most interesting time since deregulation.” And one of the reasons, he added, is the opposite of deregulation: “regulatory pressure and oversight, and that’s creating a whole new playbook.”

Technology and AI are “part of the story,” Fuller said, “but I think what’s more interesting is how the government is actually interfering in some ways or impacting the freight market in ways that they haven’t done in frankly years.”

More articles by John Kingston

Some judicial skepticism of non-domiciled rule in Lujan arguments

Another aspect of Montgomery: it might make human brokers more valuable

Per diem: one approach is stable, other is higher

A Conversation With EAIGLE’s Leadership on Cargo Theft, Data Ownership and What a Smart Gate Actually Knows

The pitch for automated gate technology is almost always throughput, and the numbers are genuinely impressive, but a gate that clears a truck in three seconds is also a gate that has removed a human being from the one moment where somebody might have looked at a document and thought something about it felt wrong, which is exactly the moment strategic cargo theft is designed to exploit.

So that is where I started. Does automation make a facility harder or easier to steal from?

Amir Hoss, EAIGLE’s chief executive, did not hedge. Harder, he said, provided the gate is well integrated, and the qualifier is carrying weight in that sentence.

His reasoning was specific. Fictitious pickups run on fake or expired documentation. A gate that validates only a purchase order is not doing much. A gate that validates the bill of lading, handles shipments with multiple bills, and maps them against each other can catch documents that a person scanning paperwork in a queue would wave through.

He described the pattern the system sees most often. A fraudster uses an expired bill of lading to pick up a different load from the same carrier, paired with a trailer number where four of the five or six digits match the legitimate one and a single digit does not. That is an invisible discrepancy to a human under time pressure. Hoss said the system flags cases like that roughly two to three times a month per site at their higher-volume facilities.

EAIGLE’s team offered a second data point. At a deployment with what they described as a top-five consumer packaged goods customer, the system detected three theft events in the first month, and that result is what drove the expansion to additional sites. All three involved either fake documentation or attempts to take empty trailers.

The framing that stuck with me was about velocity. A gate is a high-throughput environment, and the errors that matter are single-digit ones. Humans miss those but machines do not.

(Photo: Adam L. Wingfield, FreightWaves. EAIGLE uses existing camera integrations to deploy their solutions through, making a cost effective implementation strategy feasible with its customers.)

The Carrier Is Also an Identity Problem

Directly on site I noticed Loblaw does not capture vehicle identification numbers, and I asked whether that becomes necessary at scale.

Hoss said yes, but pointed at something more available. The Department of Transportation number is always visible and always present, which makes it the low-hanging fruit. EAIGLE reads it from camera in real time, and then does the part I had not expected: it pulls the carrier’s history tied to that number, including theft history and claims, and evaluates it against a risk profile the customer has defined in advance. Cross a threshold the customer set, and the transaction becomes an exception regardless of whether the paperwork is clean.

That is a meaningful shift. The gate is no longer validating a transaction, it is scoring a counterparty.

I pushed on the obvious hole. Carrier identity fraud in the United States frequently involves a compromised DOT number, sometimes as crudely as a placard on a truck door.

Hoss’s answer was that a digital identity is not one identifier, it is the collection of everything visible at once. License plate, DOT number, truck number, color, even existing damage, cross-referenced against prior sightings of that equipment across the network. The practical version, he said, is that you can get most of the way there by matching two, the plate and the DOT, and confirming they belong together.

Who Owns the Failure

The question I most wanted answered was contractual. When the system approves a truck that should never have been admitted, who is responsible?

The answer turned on the standard operating procedure, which the customer defines and EAIGLE maps. If the system followed the SOP and everything matched, the company’s position is that it did the job it was contracted to do. If the system checked, nothing matched, and the gate opened anyway, that lands on EAIGLE. Hoss said he could not recall a case where the SOP was followed correctly and the system failed.

A related point came up that I think matters more than it first appears. Risk scoring does not have to be binary. Rather than sending a low-scoring carrier straight to exception, a customer can tier the response. A clean grade proceeds normally. A middling grade triggers a license verification. No information at all can trigger a deeper check where the driver photographs their license, takes a selfie, and the system confirms the two match.

That is identity verification at the gate, and it is the sort of capability that exists quietly until an industry needs it.

The Moat Question

There is nothing proprietary about EAIGLE’s cameras. The company says so plainly, and at Loblaw it taps infrastructure the site already had. So I asked the uncomfortable version: what stops a telematics provider or a yard management vendor from building this natively once the pattern is proven?

Hoss’s answer was that the defensible asset is the computer vision stack itself, the detection, tracking, optical character recognition and segmentation models running on an on-premise server, capable of reading a trailer number in any format in a non-standardized environment from a stream off any camera.

His market argument was more interesting than the technical one. Computer vision at gates is not new, he said, it has existed in intermodal since roughly 2004 to 2008, and other inland players have focused on internal or dedicated fleets. The gap EAIGLE claims is carrier-heavy operations, where the equipment arriving is not yours and does not conform to anything, across multi-lane environments with double trailers and minimal infrastructure.

Whether that is a durable moat or a head start is a question the market will answer. But it is a coherent claim, and it explains the customer list.

Why the Previous Approach Failed

Loblaw built a heavy portal intermodal arc for a different vendor before changing direction, and I wanted to know what EAIGLE learned from watching that.

Three things, according to Hoss. The capital expenditure does not scale, and he used a hypothetical of a company with 400 sites to make the point that no finance organization approves generational infrastructure projects at that multiple. The underlying models were built for intermodal rather than carrier-heavy inland freight, so they fail in the environment. And twenty-year-old technology carries real integration limits at a moment when retailers want a configurable system that talks to everything.

The hardware comparison was blunt. EAIGLE uses off-the-shelf cameras in the range of $800 to $1,200 each. The legacy installation at that site used cameras with optical character recognition built into the hardware costing tens of thousands apiece, plus the arc.

Fragmented Data Is the Business

I asked what a customer looks like when the integration cannot be made to work, and whether EAIGLE has walked away from a deal because the underlying stack was not in shape.

Hoss said the question does not apply to them, and then explained why in a way I found persuasive. Filling that gap is the product. The company brings more value where systems are fragmented and where no data lake exists, because that is the condition creating the problem. Where systems are integrable, they integrate. Where they are not, EAIGLE reads the data and acts as middleware, using flat files if that is what exists. He cited cement plants running programmable logic controllers from the 1960s as the extreme case.

That reframes the sales conversation. The worse your data environment, the more this is worth, which is the opposite of how most enterprise software is sold.

Who Owns the Learning

The company processes more than half a million trailers a month, and improvements from one site can benefit others. I asked whose data that is.

Hoss was clear. The customer owns the data, and the customer owns the per-site model improvements. Those improvements are not shared with other customers by default. A subset of customers do permit sharing, and what moves in those cases is the model itself, the coefficients and weights, rather than the underlying data. He said most customers allow it, with a handful of exceptions.

Pricing, Ports and Autonomy

Pricing has not been discussed publicly, so I asked directly. It is an annual software fee with a one-time hardware cost for kiosks and servers, with security integrators handling installation. Pricing scales by site and volume, because the model has to work for a customer with 400 sites and one with fifteen.

The volume floor was the useful number. The smallest facility EAIGLE serves runs about 50 transactions a day, the largest over 1,500, with an average near 500. The economics work from 50, which is a lower threshold than I expected.

On ports, where automation collides with organized labor in a way retail distribution does not, the approach is augmentation rather than replacement. At a California port customer handling roughly 1,500 to 2,000 trucks a day, guards remain in place. The system pre-populates their tablet, the guard checks the trailer, photographs the seal and uploads it. At that volume, shaving fifteen or twenty seconds per truck is the whole business case.

On autonomy, the numbers were more concrete than I anticipated. About half a dozen of EAIGLE’s thirty-plus clients are testing autonomous operations. Loblaw’s work with Gatik is public. One customer is beginning to test twenty autonomous Class 8 trucks on distribution centre to store runs. Autonomous shunting inside the yard is further along, and the enabling detail is that roughly half of EAIGLE’s customers do not have paved, marked spots, so the system geomaps trailer positions on dirt and gravel rather than reading painted numbers.

One question did not land. Asked what they had built that did not work and had to remove, the answer was that everything currently in market works and the failures live in products that never shipped. Every vendor gives some version of that answer. It was the one moment in an otherwise direct conversation where I did not get anything.

Why It Matters

The most important thing in this conversation was not the throughput, it was that the gate has quietly become the place where a carrier’s identity, documentation and risk history all get evaluated at once, which turns a security checkpoint into the last practical control point against fraud that costs this industry real money. For anyone running facilities, the question is no longer whether to automate the gate but whether the data feeding it is good enough to make the decision it is now being asked to make.

Freight Distress Report: Logistics, manufacturing cuts put 1,850 jobs on chopping block

The latest cuts span the freight ecosystem — including last-mile delivery, warehousing, food production, packaging and building materials — offering another snapshot of uneven demand across U.S. supply chains. (Photo: Jim Allen/FreightWaves)

A new round of layoffs and facility closures is rippling through the U.S. freight economy, with delivery contractors, logistics providers, food manufacturers and packaging companies announcing cuts affecting about 1,850 workers.

The latest Freight Distress Report includes job reductions or closures at 15 companies across Texas, California, Georgia, Pennsylvania, Maryland, Ohio, Alabama, Indiana and Massachusetts.

Several of the largest reductions are concentrated in transportation and logistics operations, including 4XH Logistics, Ardor Delivery Services, Postal Center International, Eagles Delivery and Capstone Delivery.

Others are hitting freight-generating manufacturing and food production operations, including Louisiana-Pacific, Ruiz Foods, FPL Food, Flagstone Foods and Packaging Corp. of America.

Amazon delivery contractors cut hundreds of jobs

Two delivery companies in Texas are eliminating a combined 345 positions.

San Antonio-area 4XH Logistics LLC, an Amazon Delivery Service Partner, is shutting down operations after its contract with Amazon ended, eliminating 230 jobs.

The layoffs are scheduled to begin Nov. 6 and conclude Nov. 19, according to WARN filings and local reports. Company President Gabriel Hilario said the loss of the Amazon contract resulted in the closure.

Eagles Delivery LLC also reported 115 job cuts in Roanoke, Texas. A WARN notice was filed Sept. 8, with the layoffs effective Sept. 12.

Another Amazon delivery contractor, P1 Logistics LLC, is expected to permanently cease operations in Littleton, Massachusetts.

The company notified Massachusetts officials that 77 employees would be affected, including 74 delivery associates and three managers. The reductions are scheduled from Oct. 24 through Dec. 23, according to state records.

In Ohio, Ardor Delivery Services filed a WARN notice affecting 179 employees in Centerville. The filing lists the action as a closure effective Nov. 26.

Capstone Delivery Inc. is also closing an operation in South Gate, California, affecting 106 employees beginning Nov. 21. The WARN filing identifies the action as a permanent plant closure in the transportation and warehousing sector.

Logistics providers close facilities

CJ Logistics America plans to close its logistics facility in Newville, Pennsylvania, affecting 56 employees.

The approximately 1.1 million-square-foot facility is scheduled to close Oct. 31, according to the Pennsylvania Department of Labor & Industry. The site is food-grade certified and provides warehousing and logistics services.

Kenco Logistic Services is closing a facility in Northampton, Pennsylvania, affecting 52 employees. The reductions are scheduled to begin Nov. 16 and continue through April 1, 2027, according to Pennsylvania’s WARN database.

Kenco separately announced earlier this year that it would eliminate 86 jobs at a Charlotte, North Carolina, warehouse after losing a customer contract. Those layoffs were scheduled to be completed by May 17, with another third-party logistics provider expected to take over operations at the facility.

Postal Center International, which provides mail, fulfillment and logistics services, reported the closure of its Brownsburg, Indiana, operation affecting 151 employees. 

Food producers reduce workforces

Ruiz Foods, one of the nation’s largest frozen Mexican food manufacturers, announced 176 layoffs at its Dinuba, California, operation.

Six workers were laid off between Sept. 2 and Sept. 9, while another 170 positions are scheduled to be eliminated Nov. 4.

Ruiz Foods President and CEO Kimberli Carroll said the reductions were necessary to align production capacity with anticipated customer demand. The company said the Dinuba plant, which employs about 1,400 workers, will remain open.

FPL Food LLC is eliminating 179 positions at its Augusta, Georgia, operation. The company filed its WARN notice Aug. 31, with the permanent reduction in force scheduled to take effect Oct. 31.

Flagstone Foods, a private-label snack manufacturer, plans to eliminate 98 jobs in Dothan, Alabama. The Alabama Department of Workforce lists the action as a layoff beginning Oct. 22.

CTI Foods Bean LLC is permanently closing its Saginaw, Texas, operation, eliminating 66 jobs. The company filed a WARN notice Aug. 27, with the closure scheduled for Nov. 9.

Louisiana-Pacific curtails Texas production

Building-products manufacturer Louisiana-Pacific Corp. is indefinitely curtailing oriented strand board production at its Jasper, Texas, facility, affecting 150 workers.

The curtailment is scheduled to begin Oct. 2. LP said in a Securities and Exchange Commission filing that it expects to incur approximately $4 million to $6 million in severance and other one-time costs associated with the action during 2026.

The reduction could also have implications for truckload freight tied to construction materials, since oriented strand boards are widely used in residential and commercial construction.

Packaging operations also affected

Packaging Corp. of America is closing a manufacturing operation in Gas City, Indiana, eliminating 72 jobs.

The Indiana Department of Workforce Development lists the closure as effective Nov. 2.

Pepsi Beverages is cutting 143 jobs at its Hyattsville, Maryland, operation. The Maryland Department of Labor lists the action as a mass layoff with no recall, effective Nov. 13.

The cuts come as freight-related layoffs continue to reach multiple parts of the supply chain — from production plants that generate truckload freight to warehouses, fulfillment operations and final-mile delivery contractors.

Layoffs and closures

CompanyLocationJobs affectedAction/effective date
4XH Logistics LLCSan Antonio, Texas230Closure; layoffs begin Nov. 6
Ardor Delivery ServicesCenterville, Ohio179Closure; Nov. 26
FPL Food LLCAugusta, Georgia179Permanent layoff; Oct. 31
Ruiz FoodsDinuba, California176Layoffs; 170 positions Nov. 4, plus 6 earlier cuts
Postal Center InternationalBrownsburg, Indiana151Closure
Louisiana-Pacific Corp.Jasper, Texas150Indefinite production curtailment; Oct. 2
Pepsi BeveragesHyattsville, Maryland143Mass layoff; Nov. 13
Eagles Delivery LLCRoanoke, Texas115Layoff; Sept. 12
Capstone Delivery Inc.South Gate, California106Permanent closure; Nov. 21
Flagstone FoodsDothan, Alabama98Layoff; Oct. 22
P1 Logistics LLCLittleton, Massachusetts77Operations expected to cease; cuts Oct. 24-Dec. 23
Packaging Corporation of AmericaGas City, Indiana72Closure; Nov. 2
CTI Foods Bean LLCSaginaw, Texas66Permanent closure; Nov. 9
CJ Logistics America LLCNewville, Pennsylvania56Closure; Oct. 31
Kenco Logistic Services LLCNorthampton, Pennsylvania52Closure; cuts begin Nov. 16
Total1,850
Source: State WARN notices, company filings and public reports.

Why it matters: The latest job reductions stretch across several freight-dependent sectors, signaling continued pressure not only on transportation employment but also on the manufacturers and distribution facilities that generate freight.

U.S. terminates website that sold $126M in phony postage labels

Hand of a police officer in a rubber glove is seen laying out evidence on a table.

U.S. law enforcement authorities have seized an internet domain after charging a Pakistani national with operating an unauthorized website that allegedly sold more than 5 million counterfeit U.S. Postal Service postage labels, resulting in more than $126 million in losses.

The counterfeit labels allowed customers to ship packages at deeply discounted prices, resulting in a substantial loss of revenue for the national mail carrier, the U.S. Postal Inspection Service said in a news release on Thursday.

The number of counterfeit stamps being sold from online platforms has escalated. Many of these stamps are produced outside the United States. Scammers peddle fake stamps on social media marketplaces, and e-commerce sites via third party vendors, and other websites. Counterfeit stamps are often sold in bulk quantities at a significant discount — anywhere from 20% to 50% of their face value, according to the agency.

Court records show Faheem Akram, 33, of Khanewal, Pakistan, operated LabelsBank.com, a website that allegedly sold fake USPS postage at a fixed rate, typically charging $2 per label, regardless of the package’s weight, size or destination. LabelsBank.com was not authorized to sell Postal Service products and services. 

Postal inspectors in Miami found more than 5,000 customers used LabelsBank.com to purchase more than 5.1 million counterfeit shipping labels, the UPIS said. In conjunction with Akram’s indictment, a federal judge issued an order authorizing the domain seizure and shutdown of the website. 

Akram is charged with one count of conspiracy to defraud the United States and to make and sell counterfeit postage stamps, five counts of making and selling counterfeit postage stamp labels and four counts of wire fraud. 

“Our reach goes beyond our borders,” said Bladismir Rojo, Miami division postal inspector in charge . “If you are defrauding the Postal Service and targeting U.S consumers by pushing phony postage, we will find you and bring you to justice.” 

At the Postal Inspection Service’s Crime Lab forensic scientists are able to pick out the subtle differences between counterfeit and actual U.S. stamps.

Investigators say they are seeing counterfeit postage labels appearing on packages tied to reshipping scams. Victims, for example, are offered a job where they receive packages at their home and reship the items, which are often stolen goods. The company provides the victim with postage-paid labels to print. Dealing in stolen merchandise is a crime, as is using counterfeit postage.

Why It Matters: The Postal Service is losing billions of dollars each year. Fraud deprives the agency from revenue it needs to keep delivering mail and packages and it gives cheaters an advantage over other shippers that pay the full rate.

In July, a Los Angeles-area woman was sentenced to 30 months in prison for using counterfeit postage to ship tens of millions of parcels from China, causing more than $150 million in losses to the U.S. Postal Service. 

Also, a federal grand jury indicted two men for their alleged role in a scheme to sell phony U.S. postage stamps. The men conspired to purchase counterfeit U.S. postage stamps from suppliers in China and resell the stamps in the United States. As part of the alleged scheme, the defendants formed a shipping supply company in Georgia and opened bank accounts in the company’s name, according to charging documents. The scheme generated $1.7 million in proceeds from the sale of about 6.5 million stamps.

The U.S. Postal Inspection Service cautions that purchasing stamps from a third-party wholesaler or online websites is risky because there is no way to verify whether they are genuine or not, and can cost the mailer too. It recommends purchasing from approved postal providers, including legitimate “big box” or warehouse retailers that do provide very small discounts on postage stamps under resale agreements with the Postal Service.

The U.S. has changed its regulations to specifically define counterfeit postage and developed processes to handle pieces affixed with counterfeit postage. Mail with fake postage is now considered abandoned.

Click here for more FreightWaves/American Shipper stories by Eric Kulisch.

Write to Eric Kulisch at ekulisch@freightwaves.com.

Woman in $150M counterfeit postage shipping scheme sentenced to prison

5 Hours to Book a Truck? AI Is Coming for That

AI load negotiation is getting real for carriers — and it could cut hours out of booking a truck. Gabe Ribeiro of Hey Bubba AI breaks down where fleets actually stand on AI, why small carriers still aren’t far behind, and how AI can negotiate with multiple brokers at the same time through email, calling and APIs. He also gets into the trust issue, data safety, and the simplest way fleets can start using tools like Claude or ChatGPT without overcomplicating it. For carriers, owner-operators and small fleets, this is the practical AI conversation — not the hype cycle.

Booking a single hard-to-cover truck can consume five to six hours of a carrier’s day — and Hey Bubba AI is building toward eliminating most of that manual work. Gabriel Ribeiro, Head of Partnerships and Marketing at Hey Bubba AI, told FreightWaves that the company’s platform simultaneously negotiates with five to ten brokers at once, presenting carriers with a ranked set of options rather than forcing dispatchers to work each opportunity sequentially.

“When we’re talking to owner-operators — any fleet — when they have a tough truck to cover, it could take them five, six hours to negotiate it and book the truck depending on if it’s a same-day load or next day,” Ribeiro said. “What we’re trying to do is create five or ten different offers for them to look at to see what’s really the best option for them at that moment.”

“We do it all simultaneously at the same time with calling, emailing, APIs, and just giving the driver or the carrier the best option that is there in that moment for them.” — Gabriel Ribeiro, Head of Partnerships and Marketing, Hey Bubba AI

Beyond load negotiation, Ribeiro said the platform scans rate confirmations and bills of lading for errors — a task he argued AI handles more reliably than humans who can miss a single digit — and delivers real-time location updates to brokers through automated tracking calls triggered by carrier-defined rules. The system integrates with ELDs for hours-of-service data, VoIP services, load boards, and telematics feeds, with the goal of connecting existing tools rather than replacing them.

The company recently launched ActionWeave AI, described as an agent-orchestration backend that lets carriers select from a menu of individual agents — accounts receivable, compliance, booking — and enable them across specific parts of their operation. Ribeiro said larger organizations are already piloting the platform, and that Hey Bubba developed much of its current toolset over the past six to twelve months based directly on customer feedback.

On the driver-facing side, Ribeiro said carriers are testing a hands-free application that supports roughly 30 to 40 languages and allows drivers to interact with the system using voice commands — similar to Siri — without picking up a phone or looking at a tablet. Safety directors are driving adoption, he said, citing distracted driving as a significant accident and compliance risk. The voice interface also addresses a retention issue: drivers who need information at 11 p.m. can get it from the AI without waiting for a dispatcher to respond.

Despite the automation push, Ribeiro cautioned that most carriers with fewer than 50 to 100 trucks are still early in their AI journey and should start small. He recommended that smaller fleets open a paid account with tools like Claude or ChatGPT to handle repetitive internal tasks — such as generating standard operating procedures from a brain dump of notes — before attempting broader workflow automation. He stressed that paid accounts are essential for data security, calling it one of the first three questions any carrier should ask an AI vendor.

  • Hey Bubba AI negotiates with 5 to 10 brokers simultaneously, aiming to cut load-booking time from 5 to 6 hours for hard-to-cover trucks
  • Newly launched ActionWeave AI lets carriers select individual back-office agents — AR, compliance, booking — from a modular menu
  • A hands-free driver app supporting 30 to 40 languages targets distracted-driving risk and dispatcher-driver friction, including after-hours needs

This Summary is generated thanks to a transcription of the interview, for the full interview please enjoy the video above.